Ray was doing well, it wasn't that he wasn't happy or that he didn't have a great life. He had a thriving 7-figure business, but something still felt "off..." 

He knew that he was selling himself short in life and business by avoiding his "rejection story.'

Ray knew that lots of successful people had coaches, but he was skeptical. 

He thought coaching was too "wishy washy," and as a disciplined guy with an engineering background he wanted a clear, structured and measurable way towards his goals.

Despite being a respected entrepreneur who is regularly invited to speak at big conferences, he still felt "like the skinny asian kid with glasses at school," and was afraid of being rejected and looked down on if he messed anything up.

And this limiting belief was blocking his company's growth. Luckily the fix was simple, it wasn't easy, but it was simple and doable. 

See the thing is, that there was such a giant gap between Ray's perception of himself and who he actually is. So once we were able to shine light on who Ray actually is, everything began to change.

Why?

Because he was ready. He made a decision that it was time. Time to stop "being busy" and to start really go for it.

He decided it was time to live up to his potential and stop fearing his rejection story. 

And once he made the decision to conquer his mental block and stop denying himself of his success the flood gates opened, FAST.

He finally had the confidence and courage to get the most out his skills and abilities.

Ray was able to: 

• Generate growth opportunities by reaching out to high level entrepreneurs with the confidence that he's on their level
• Hire other A players into his C-Suite instead of trying to do everything himself or hiring low level employees that gave him headaches
• Dared to start putting to action a plan towards a high 8-figure exit rather than a 7-figure exit because he recognized that he was capable of it.
• Trim down his work week from 60 hours to 30 hours because he focused on the BIG intimidating things that created giant shifts
• Become calm and happy, in his words, "That I'm not avoiding my rejection story anymore." and that he's living up to his potential

In Ray's words:

"If you're thinking of working with Itamar, don't worry and try it. If it doesn't work, it doesn't work. But if it does it could change your life.

When you do the balance between the possible upside and possible downside there's no comparison.

The possible downside is that you waste a little time and money and the possible upside is that you change your life. So that's a gamble that I'd be willing to take every time."

It's such a privilege to be able to work with someone like Ray.

How to Take Action Now

It's simple: 

Make a decision. When is enough enough?

Decide when you'll stop getting in your own way.

Who Dares Wins, 
Itamar

P.S.

When asked who he would recommend to work with Itamar Ray was hesitant. 

He said, "Not everyone is ready for it. If you're just starting out Itamar isn't for you... however if you're at a certain level of success but are stuck and need to make a breakthrough like I did... and are ready to take their business and success to the next level. I would recommend Itamar."

A big misconception is that success is inevitable if you have enough motivation, skills and time.

Nathan had all those things and was super driven but wasn't able to grow his income to 20K a month and retire his wife from a job she didn't like. 

He was stuck at 10K a month and knew exactly why.

In his own words:

"I'm not doing the scary work, in my own head and not being brave enough."

"I think I fail because I don't want my goals enough to really do what it takes."

But it was actually something much simpler than this. He was just getting in his own way.

Every time he tried to push past his 10K/month ceiling, certain subconscious thoughts would weigh him down and cause him to play small.

• "It's greedy to want more than what I have"
• "People will think I'm a sellout and greedy... and a bad person"
• "I'm not good enough and don't deserve that much"

What he had to do was get those mental blocks out of his head and when he did, the floodgates opened. FAST. 

"Yesterday I hit the goal that we set towards the end of our coaching (40K) Thanks again for your encouragement!"

He blew past his goal of 20k, quadrupled his income from 10k to 40k in 2 months and started living up to his potential. All because he got out of his own way!

I was honored to be in his corner.

But beyond his story, there's an important lesson here. 

Often instead of asking ourselves, "What more do I need in order to succeed?" we'll get better results by asking, "What's already there that's getting in the way of my success?"

It could be external things like side projects and negative people or like in Nathan's case internal things like fears and mental blocks.

Removing these can get results 10x faster and 100x more effectively while also answering and resolving that feeling of "Why can't I do this?"

How to Take Action Now

Instead of asking yourself, "What more do I need in order to accomplish my goals?" stop and ask, "What could someone with my skills and abilities accomplish if they were fearless, confident and never got in their own way?"

Break this down by:

1. Honestly assess if you need more skills/motivation/time or if you're just getting in your own way.
2. Write down where this is happening and what it's costing you.
3. Decide the exact day when you'll commit to being the person you're capable of, get out of your own way and stop denying yourself success and happiness.

Who dares wins,

Itamar

Janie thought what she lacked was motivation. That if she only got more of that magic sauce it would get her out of that directionless low energy rut.

In her own words:

"I was stuck in a low energy, low motivation, rut with no direction or purpose - and didn't know how to get out of it. I was spending most of the day watching Netflix in a zoned-out zombie state. I also knew I needed to start increasing my personal income to alleviate stress and this negative cycle I was in. I felt like I was wasting my life away."

Here's the thing... Janie is a powerhouse of a human being who a lot of people look up to and admire. 

Living a life she wasn't proud of was tough on her. The gap between who she knew she could be and who she was being was eating at her. 

So we got to work.

Not on what she technically needed to do, but on reminding her what she's capable of and pushing her to demand greatness of herself. To realize her potential and stop getting in her own way.

And in 3 months she had a total shift. 

She created clarity on what she wants to accomplish in life, stopped getting in her own way and became ultra-disciplined.

She stepped up and became the person she recognized she needed to be to fulfill her potential... and she got results.

"I've had my best financial month ever (made $30k in personal income this month, which is my best month ever), suddenly have a strong pipeline of very high paying clients, felt confident enough to say YES to a massive business opportunity today (which I would have previously turned down due to fear), and it's like all of a suddenly I have this new momentum. And I don't even have the inclination to watch Netflix anymore!"

It was an honor to be in her corner and watch her go.

She's a beautiful example of what people can achieve when they decide to say to themselves "I'm better than that and it's time to stop settling."

So when I asked her what she would tell people about her transformation in this past month and what she would tell others is possible if they felt stuck due to fear or pressure.

"It literally took me from "cannot get out of bed and have no money" to "omg fuck I've got so many amazing projects and money pouring into my bank account, this is ridiculous". The transformation in my mindset towards what I'm capable of has shifted dramatically, and I started being open to opportunities which have opened doors and increased my personal income substantially. 

I have less stress, less anxiety, more energy, more money, more excitement for life."

While the money is great, Janie's never been this confident and happy. She's accomplishing so many amazing things in both business and her personal life. She's such a boss.

What You Can Do To Take Action Now

If where Janie was at the start of her journey feels familiar, take a note from her playbook and:

1. Ask yourself "Is this all that I'm truly capable of or am I better than this?" 
2. Take a moment (right now) and write down the exact date that you will no longer put up with this. 
3. Figure out the most impactful first step to making that happen and GO FOR IT.

Who dares wins,

Itamar