"I'm becoming a person who has success in life. I'm not just defined by one project any more, thinking that to be successful, I need that one thing to work out. I'm becoming someone who's open to everything the world has to offer."

Ryan is a self-taught developer who felt like his business was underperforming compared to the success he was seeing other business owners with his skill set were able to achieve. He felt like an unseen, unknown block was keeping him from achieving more.

The Arena helped Ryan realize how his blind spots were affecting his decisions, allowing him to 2x the revenue from his SAS sales tool in the first month alone, while at the same time signing a contract for his highest rate ever.

"When I met Itamar at a conference in Mexico city, there was a different flow to how he works with people. It wasn't the jocko "wake up at 4:00 AM", or the Brené Brown "let's find our purpose" approach. It was about "let's take your specific situation and break it down into steps." It was a level of depth that I hadn't considered before."

What would he say to other entrepreneurs considering The Arena?

"If you're sitting on the fence, you have to go for it. It's a no-strings-attached setup. You either grow through it, or you're at zero loss except for your time. And you've learned something from a real bad-ass coaching program."

Learn how The Arena helped Ryan Doyle blast through the mental block keeping him from reaching a higher level of success and 2x his revenue in the first month alone.

"I couldn't see a path to going from being a 6 figure guy to a 7 figure guy. I tried and tried, grinding away, working 7 days a week. I couldn't get free enough from the day-to-day whirlwind to think about strategy and the bigger picture. I was afraid that if I just took my foot off the gas pedal, the whole thing would collapse."

Scott felt like a mediocre, overweight, white guy living in Thailand, just like a thousand other middle-aged white guys living in Thailand because it's cheap. He was worried he was on the path to becoming a loser, and couldn't break free from the day-to-day for long enough to focus on strategy and growth.

The Arena helped Scott realize he was flat out underperforming, coasting through life accepting so-so results, when he was actually capable of attaining everything he wanted from life, from a 7 figure income to a "house filled with love". 

"My wife looks at me like I'm a superhero. The really big change is that I'm not putting off happiness to some future date. It's not 'when I buy this nice house' or 'when I live here' or ' when I achieve that, I'll be happy'. I'm happy right now. Like, like, no, one's happier about being me than me, right here, right now."

What would he say to other entrepreneurs considering The Arena?

"If you're tired of holding yourself back and you want the whole package out of life⁠ — the dream marriage, the business that you actually want to own and want to work in, the self-esteem, the progress in your hobbies and your health⁠— if you want the whole package, then you should talk to Itamar tomorrow. Honestly. He's this like hardcore guy, but really filled with compassion. He genuinely and truly wants you to succeed."

Scott's business had plateaued, and he couldn't understand why. He couldn't see a path to go from being a six figure guy to a seven figure guy. He was working seven days a week and felt like he couldn't stop, or everything would collapse. The Arena helped him understand he was just coasting through life, accepting mediocre results, and he could step up any time he wanted to.

"I had reached the previous goals that I had set and surpassed them. I hadn't set new goals and was lost on what I was trying to achieve. I kept getting caught in the daily grind and lost sight of strategy. I was constantly putting out fires."

• Cody's business was doing well, but he felt lost on what he wanted to achieve.
• He lost sight of the big picture and spent all his time putting out fires.
  
• The Arena helped Cody beef up his profit margins and position his company for major growth.

"The perspective shift that you gave us was that even if things come crashing down, do you want to be a strong ship that can survive any storm?"

Cody's language education program was one of the best in the market, but his margins were so tight that he felt like he was giving too much away and receiving too little in return.

The Arena helped him discover several false beliefs he didn't even know about. For example, his ideas around customer service and product development had led him to offer a world-class product, but at a bargain basement price. 

Cody gained clarity on a disconnect between the quality and market potential of his product and adjusted his pricing. His company is poised for substantial growth due to a much more comfortable profit margin, and Cody doesn't have to spend his days playing dealing with minor emergencies any more.

"I didn't know if I had any false beliefs. I thought things were going pretty well for me. A few weeks into The Arena, I realized I definitely did, and they were not only affecting my life, but had been affecting me for the last 10 or 15 years. Realizing that was like, whoa, why didn't I take this mastermind a year and a half ago? It could have saved me a whole lot of heartache and headache⁠ — and financial loss."

What would he say to other entrepreneurs considering The Arena?

"I'd say, do it. Definitely do it. You're not going to regret it. The sooner, the better. I wish I had done this two years ago. It's going to help me drastically from now on. So I would say do it."

Discover how The Arena helped Cody Bouscaren reassess his pricing, increase profits, and give his company the flexibility to invest in growth.

"It can be unsettling facing bad habits you've had for 20 years and accepting that this has to change. It's hard work, but well worth it. The Arena changed my fundamental operating system."

• Brendan's business was doing fine, but he couldn't take it to the next level.
  
• He was starting to feel like maybe he was the problem.
• The Arena helped Brendan free up time, go all in on the business concepts that were working best, and start work on his strategic plan to scale.

Brendan struggled to understand why he wasn't getting his business to where he wanted it to be, despite working himself to exhaustion and building several successful brands and products.

Whenever things were going well for Brendan, he started something new instead of building on his successes to see how far they could go. After 30 years caught in this pattern of lateral growth, he was frustrated and stuck, feeling like he was the reason his company wasn't realizing its full potential.

The Arena helped him cut back on some of the things he was wasting his time on and focus on what was working best with his team, to create a strategic plan for growth. All while regaining his sense of calm and freeing up time to spend with his kids.

"I didn't need to go harder. I can already push myself. I do that every day of the week, I get up at 3:00 AM. I don't need any more than that energy in my life. Itamar is not your typical online business coach. He has something different and new to bring to the table."

What would he say to other entrepreneurs considering The Arena?

"If you have a good set of tools already and you're getting the most out of them, but you're still struggling or you feel like something's holding you back⁠ — if you  want to work on your mindset and something there needs adjusting or a perspective shift ⁠— you would be a good fit. I'd definitely do it over again."

Find out how The Arena helped Brendan Tully conquer the mental blocks that kept him playing small, so that he could break through to a new level in business, while at the same time freeing up time to spend with his wife and kids. [read more]

Hernan was already doing well. But he still had a big fear about not being able to reach the next level.

In his own words:

"My biggest fear was to do the same thing over and over again, repeat the same mistakes and not move forward.

I wasn't achieving enough and that I wasn't getting enough."

Here's the thing though. Hernan's a boss and there was no valid reason for him to be fearful. 

He runs a successful agency working with some of the biggest names in the industry (Frank Kern, Grant Cardone, Dan Henry, Paul Getter, among others), manages tens of millions in profitable ads, won several awards, is well respected.

But he wasn't able to own it. 

"I was undercharging based on my experience and the results that I was providing to clients. I know I should be working less, making more money..."

So we got to work.

We uncovered and resolved some ingrained beliefs he had picked up about money, self-worth and how it's possible to have a powerful yet humble confidence that doesn't give off cocky vibes.

And in a couple months he had a total shift:

• He got ultra clear on what he wanted out of life
• Reverse-engineered a step-by-step plan on how to get there
• Uncovered the confidence to execute the plan and achieve amazing results

"The one big thing was self-confidence or the sense of worth to actually go ahead and do the things that I wanted to do. Not only raising my retainers big time by 500%, but also going ahead and implementing these big, bold goals that I had in the back of my head."

Why was he able to do this?

Because he made a decision. 

He decided that it was time for him to step into who he really is... And armed with the right tools he was able to do that and much more.

"I went from charging $3,000 to $10,000 a month on advertising retainers, which is pretty cool. There's also the time that I got back by letting go of some projects that really weren't working and weren't aligned with my long-term vision. 

I was able to retire my parents, which is something that I've always wanted to do. I'm investing for the future and I want to retire myself in a couple of years."

Hernan's an inspiring example of how fast things change once people confidently step up into who they really are and own it.

When I asked him what he thought about the coaching and why it worked:

"I think it had to do with your direct no BS approach and the tools that you provided. It was intense, but in a really good way. 

And I feel great. You know, it's making me feel more focused and more confident... And happy with the results that I'm having right now."

While the money Hernan is making now and all the business opportunities that have opened up are great, feeling happy, confident and accomplished is really what it's all about. 

It's been an honor to be in his corner, both as a coach and a friend.

What You Can Do To Take Action Now

If Hernan's story feels familiar, you're struggling with confidence or recognizing your self worth, take the following steps:

1. Ask what possible beliefs or fears are getting in your way and causing you to play small.
2. Assess if those beliefs are actually true or something false that's holding you back.
3. Decide when you'll say enough is enough, address what's holding you back and step up into who you should and need to be.

And if you want some help with that, please reach out. I'd love to help.

P.S. Here's Hernan's thoughts on who shouldn't work with me and who should.

"If you're not willing to put in the work, get uncomfortable, roll up your sleeves and do the work then don't reach out. It's not going to be for you.

But if you're really looking to move forward, not only in business, but also in life.. It's a no brainer. This is not about motivation and this is not what people think about self-development or mindset training. It's  way different.

I'm a big believer in investing in yourself and it's one of the best investments I've made in my life. 

P.P.S.

If you're looking to dive in and aggressively overcome whatever is holding you back from reaching the level of success that someone with your skill sets and abilities should have then I'd like to invite you to apply for The Arena.

A 6-week systematic group coaching program where entrepreneurs forge an elite mindset.

Apply by clicking the button below

Alex was doing well, he was on track to sell his business and have a nice "semi-retirement," but he was still struggling with his confidence.

Certain beliefs and mental blocks kept popping up

"I don't fit in...When I spend time with people I look up to I feel like I don't have much value to add and I freeze"

These beliefs were stopping him from being able to think bigger and make the bold decisions to build the next phase of his wealth.

In his words- 

"There was a lot of procrastination and there was just a lack of confidence in making decisions, I felt paralyzed . I wasn't really sure which direction I wanted to go in. And it was slowing things down. It was making it hard to make decisions and I was doubting myself a lot. My biggest fear was just living a mediocre life."

Despite being a savvy businessman and an all-around great guy he still didn't feel the level of confidence that someone in his shoes should feel. The lack of confidence wasn't justified.

There was such a giant gap between Alex's perception of himself and who he actually is, a powerful individual and successful businessman with potential for true greatness.

So we started to shed light on this gap. By doing something that's challenging yet simple. 

We took a step back together and honestly assessed "Who is this Alex guy and what should his level of confidence and inner belief truly be?"

Is he someone who's earned what they have? Is he someone who's built a solid business and earned a nice "semi-retirement?" Is he someone who has a ton to offer individuals who are on a similar path towards living an amazing and abundant life?

And the dominos started to fall...

Why?

Because Alex lives with intentionality and he decided it was time. 

And once he made the decision to conquer his mental block and stop denying himself of his success the flood gates opened, FAST.

In his words:

"There's a lot more confidence in what I can do. I'm thinking bigger and making everyday decisions with a lot more intentionality. The biggest result I've seen is my ability to think bigger and believe that if I set a goal and it's really big, I will be able to do it."

He finally has the confidence and courage to make powerful decisions and act in-line with who he really is.

Alex now:

• Organizes meet-ups with other highly successful entrepreneurs
• Makes big investments with confidence
• Willingly puts himself out there and attracts amazing opportunities
• And in his words "there's more inner peace, confidence in my decision making and there's much less procrastinating"

Per Alex:

"Coaching with Itamar was the right type of coaching I needed. I knew it was going to be intense and that's half the reason I signed up. I knew it wasn't going to be easy, but that was exactly what I needed.

It's an investment in yourself, but the reason that's so powerful is because every session you go through will have compounding effects in your life. So you get a lot more than you pay for and it sticks with you. 

I would say it's a compounding investment and the longer you wait, the more you're missing out on."

It's been an honor and privilege to be in Alex's corner. It's been amazing to see him going for it and daring greatly.

How to take action now

If you're struggling to make decision with confidence and move your life & business forward take a page from Alex's playbook and:

Ask yourself

• "What do I really want out of life?"
• "What's the one thing that's really causing me to hold myself back?"
• DECIDE the when you'll say to yourself that it's time (the exact date), write it down and hold yourself to it

Who dares wins,

Itamar

P.S. If you want to read about what Alex is up to these days and a bit about his journey a great place to start is here: https://www.alexazoury.com/posts/why-blog

A post about his exit, conquering limiting beliefs and exploring the upsides of starting to write a personal blog.

In his own words:

"I was completely lost.

I was paralyzed with feelings of anxiety and helplessness, even to the point of contemplating quitting my own business and getting a job."

A rough spot for any entrepreneur to be in.

Here's the thing, if anyone knows how to overcome challenges it's Nabeel. He was born deaf and never let that get in his way.

But the chaos of 2020, the collapse of his business and the prospect of not being able to provide for his soon to be born daughter made him lose sight of who he IS.

So we got to work.

Not on any technical aspects of his business, but on the much more crucial meta-skill of helping him "get out of his own way."

By reminding him what he's already overcome in the past, re-centering his focus and pushing him to demand greatness of himself, he quickly realized that someone of his caliber is absolutely capable of conquering these challenges.

And in 12 weeks he made a total shift. 

He created a crystal clear game plan on his next steps and was able to push through all the doubts.

He stepped up and became the man he wanted to be... Not just for himself, but for his wife and future daughter.

"I went from being lost and helpless to being determined and disciplined. 

I won't go into the tactics, but I was able to re-center myself, overcome my limiting beliefs, and use fear as a motivation tool to push forward instead of allowing it to paralyze me. 

In terms of business revenue, the results were amazing. For a stretch of several months in 2020, I made exactly zero money. 

After Itamar's coaching, I have been pulling in between 10-20k MRR -- and that's as a one-man shop AND as a new dad to a baby girl."

As a new father myself, I understood the pressure he felt and it was such a privilege to be in his corner and watch him rise up into the man his family needed. 

Nabeel is a powerful example of what people can achieve when they decide to step up and say to themselves "Yes, fear and external circumstances will challenge me, but I won't let them stop me!"

And now that he's armed with that ultimate meta-skill of being able to blast through emotional hardships and challenges this is how he sees the future:

"My next steps are to scale up and add more people to my team, so I could reduce my hours while growing my business. I have EVERY CONFIDENCE that I will be able to reach the next level because, thanks to Itamar's coaching, I have the tools and fundamentals to do that.

I now have a foundation of mindset and accountability that has already been bringing me to the next level in both business and personal growth. With only 3 months of coaching I was able to achieve more personal growth than I was able to on my own in the last 10 years. 

I'm making 20k MRR and I'm not actively taking on new clients, but instead putting them on a waiting list"

While Nabeel's business growth is amazing, seeing him look so proud and confident with his family is the real win.

Suffered a Crash? Here's How You Can Bounce Back

If Nabeel's story feels familiar you can take a note from his playbook and:

1. ACCEPT that crashes are an inevitable part of life and don't let them define or defeat you.
2. Ask "What would someone with my abilities/skills do if they stopped feeling scared, got focused and aggressively executed?" 
3. Wake up to the fact that you're capable of conquering life's challenges, figure out the most impactful first step and TAKE ACTION.

Who dares wins,

Itamar