"We had about three franchise locations when I started with the Arena.
Now we have 18 franchise locations and probably will have even more coming up!"
That’s what Neel shared with me 2.5 years after he completed The Arena.
One of the biggest misunderstandings about The Arena is that people think it’s a 6 week work sprint.
One of those set a goal and hustle hard for 6 weeks bootcamps.
And while guys do achieve massive results during the program, those short term results aren’t the goal.
The goal of the program isn’t to help you sprint for 6 weeks. It’s to change the trajectory of your life and business.
Enter Neel… One of the best people I know.
In 2021 Neel’s business was doing well; he was traveling all over the world and having a great time… but he knew that he was playing smaller than he should be. That he was keeping his business at a certain level.
"I don't feel like I was thinking big enough. I saw a lot of my peers exceeding what I was doing, and I felt like I wasn't thinking big enough and couldn't figure out why.
I kept thinking, am I doing the right thing? Is there a better way of doing it? Why don't I feel as motivated as other people? Do I need to find my 'Why?'
I wasn't living up to my capability, and other people were doing things I wanted to do.
I thought growing a business would sacrifice my lifestyle. I felt that if I grew a big business, that's the opposite of having a very flexible lifestyle.
I just felt a lot of conflicting thoughts in my head."
And while he tried more "spiritual, esoteric mindset work," as a very logical and rational individual, it didn't work for him.
So Neel joined The Arena, and we got to work.
"I really liked this systematic approach, and I think it resonates with people in the business realm.
There was an actual system of, 'Hey, we're going to pursue this, then we do this, and there's a spreadsheet where you can see your false beliefs and how to counter it'."
Having a system to get him clear on what he wants and what is or isn't possible to achieve without sacrificing the freedom and lifestyle he built up made all the difference for him.
"We had about three franchise locations. We have 18 franchise locations as of today, so we added 15 more and will probably have even more coming up.
And I realized in the Arena that just because you have a big business doesn't mean you have to give up a lot of your time and freedom."
Sometimes, you can have your cake and eat it, too… If you get out of your own way.
Neel's thoughts about the Arena and the group format that made him hesitate:
"At first, I was skeptical. Am I paying this much for a group call?
Like there should be one-on-one coaching, right? But the group is actually way better.
Being with a lot of like-minded people lets you move a lot faster…
And Itamar will tell you what it is straight, but he never does it in a mean way, never in a way to put your ego down. It's never in a way to make you feel attacked.
You're not just talking about feelings, blocks, etc. There's an actual, real system you go through that makes things a lot more efficient.
If you're someone who wants to think bigger, who feels like he's in his own head, who wants to get ahead and make massive improvements really fast, then the Arena is a nice and condensed way of doing that."
On a personal level, it's amazing to see Neel go for it and 6x his business without needing to sacrifice his lifestyle and travels.
My goal was never to help people sprint for 6 weeks, but to help them become a better them.
And seeing that his results didn’t fade at all, but actually kept building brings a giant smile to my face.
How to Take Action Now
(And perhaps have your cake and eat it too)
It's simple:
- Ask yourself, "Am I afraid to grow my business and am holding it back?"
- Figure out if there's a way for you to grow it without sacrificing what's important to you
- Remove the mental block holding you back from doing that.
Who Dares Wins,
Itamar
