"I've doubled my monthly income since doing the program.
It's only been six weeks, but I've seen significant momentum with my business."
Ry had a nutrition coaching business. While it was getting his clients great results, it wasn't getting him the financial rewards he wanted.
He felt stuck, and despite having done years of therapy, being an avid reader, hiring many coaches, and even studying psychology in school, he couldn't figure out why.
"I was in a state of frustration knowing that I was missing something, knowing that I had these blind spots that I was semi aware of, but I just didn't know how to specifically address them.
It affected my confidence and how I showed up in social settings, feeling like I was inefficient and unable to provide.
It affected all facets of my life, and I knew I needed to shake things up."
So Ry joined The Arena, and we got to work… Not on the business but on his mind.
To figure out why, despite offering such a good service, he wasn't giving himself permission to benefit from it.
We challenged some of his beliefs, like how he should feel obligated to help people regardless of how much they could pay, but more importantly, around when he should or shouldn't take action.
In his own words:
“The main breakthrough I had during the Arena was the realization that I can do things regardless of how I feel.
That was a big thing that Itamar helped me recognize. I was unconsciously in the camp of 'I have to feel a certain way in order to take consistent action.'
And he helped me break through that belief."
And once that happened, he quickly doubled his income… and it's just the start.
But the interesting thing is that Ry was already doing a lot to try to get unstuck. He tried anything from other coaches to breathwork to mushroom and psilocybin journeys.
So why did he have this transformation (both for himself and his business) within a short 6-week span?
Because he made a decision to bet on himself and do something different.
Here are Ry's thoughts about Itamar and the people in The Arena:
"Itamar has a unique style that I resonate with because he's a strong alpha dude who can handle intense situations in a way that delivers difficult messages compassionately, making you feel like he cares about you.
It's such a cool program because the type of people he brings in is an interesting hybrid of type-A, very successful people who are also really open to changing and evolving."
Ry joined after almost a year of following the podcast and getting emails.
So when we asked him what he would say to other people who aren't sure whether now is the right time for them, he said this:
"There's just no way that you won't gain from it. Itamar is not an average person, and with that comes a different way of thinking.
The Arena is the gateway to a better life. So go towards that."
On a personal note, after the program ended, Ry shared with me something very inspiring.
He shared that after the calls, he would sometimes write down various reasons why this or that wouldn't be possible for him, but instead of sending it to me and sharing it in the group, he would look at it and say "no."
He would say no to that part of him... The part we all have inside us that wants to argue for our limitations.
And by saying no to that part of him, he said yes and made space for this new, more powerful version of him.
Most people let that voice of comfort win. Ry didn't. He's a strong man who did what strong people do… And I'm honored to have been able to be in his corner and help him with that.
If you're feeling stuck, what if you could say NO to that lower part of yourself and 2x your business?
Who Dares Wins,
Itamar
