The Hierarchy of Elite Performance | Elite Performance Podcast #3

Itamar Marani 0:01
Hey guys, welcome to today's episode today we have been with us then macadam, he's gonna be joining us for a couple episodes here and there to help cover certain principles and kind of bounce back and give an interesting insight. Ben is the owner of the profits collective correct. And he's also the one of the first members of the arena, you were the member of the first ever groups have started. We've also been working one on one for several months, and kind of through with that, and here on the podcast with us. So first off, welcome. And thank you for coming.

Ben McAdam 0:33
Great to be here.

Itamar Marani 0:37
So what we're going to be covering today is a principle, we're going to be talking about the hierarchy of elite performance, basically, what are the constraints that cause people to jump to another level of elite performance and create better results. And the main person that I discovered this through was a client, we're going to call him Nathan, he prefers not to be named. And basically, his situation was that he was stuck at around 10k a month. And he wanted to get to 40k a month in his business in order to be able to retire his partner and also buy a house in the place that he wanted to live. And for some reason, things were stuck. He had all the potential people telling him, you can just do this or just do that. But things just weren't happening for him, he kept doing little things didn't make a difference. And long story short, after two months, when we finally figured out this hierarchy and kept making him climb to the final piece, which we'll cover, he was able to get to 40k, within two months. And within five months, he was at 80k. Recurring, this isn't a lump, this is recurring revenue. And it was with very high profit margins. And so that's what we're gonna cover today. Sounds good. That

Ben McAdam 1:42
sounds great. Yeah, that's a pretty impressive transformation. And I really love this framework of the elite performance hierarchy. So I'm looking forward to going through it with you.

Itamar Marani 1:53
Cool. So let's start at the bottom, the very first tier of achieving a great outcome is you have to have a skill set, you have to be able to do certain things, whether it's SEO, whether it's even managing, whether it's marketing, whatever it may be, like, if there's no skill set in place, you can't have success, you can have the best mindset in the world, you can be the most courageous individual on the planet. But if you don't have any skill set to latch that on to, you won't see any results. And that's where also when you see sometimes extremely skilled individuals going into a new field, they have to start at zero, because they don't have the skill set there. So that's really the first kind of layer that Nathan, for example, he had a phenomenal skill set, and he was very well respected in his industry. So that wasn't the issue for him specifically. This makes sense so far.

Ben McAdam 2:43
Yeah, absolutely. You don't get paid tons of money for having a good mindset of so you got to have something that you provide valid, well,

Itamar Marani 2:51
you got to have a vehicle to latch that on to whatever it may be in that vehicle is what creates the value.

Ben McAdam 2:57
Yeah, so and the key point here is that this is the base that you should start with if you don't have this to this first year. Correct.

Itamar Marani 3:05
Correct. That's what I think anybody that's thinking about trying entrepreneurship, or whatever it may be. And people come sometimes asking for mindset coaching, when they're just starting, like you need a skill set. First, forget about mindset, like you're gonna hit that wrong later. But right now, you don't have a skill set. So even if you have the greatest mindset in the world, you have nothing to attach it to. And honestly, also, usually you don't need mindset to start off, because when you're starting off, there's a sense of almost desperation there because you have to make something happen. And that kind of fear can motivate people enough to act on a skill set up until certain point, so things are good. And that's when they graduate. Okay, but I think that's the first thing.

Ben McAdam 3:45
Yep, that makes sense. Is there, you mentioned that when people go into a new field that they have to start building their skill set again. Is there any element of like, if you stayed in the same field? Would you come back and revisit your skill set? I mean, obviously, we're all constantly trying to get a little bit better. But in terms of your framework, is this like, Nathan, for example, he climbed all the way to the top. And is there ever any element of studying again, from the bottom, just a check or anything about that?

Itamar Marani 4:15
It's interesting, I wouldn't say the word to check. But it's when you graduate within your field. So when you graduate from being a solo entrepreneur to now needing to manage people, that's a whole new skill set, you have to go back down there and work on that skill set. When you graduated from managing for people to building a big company, or taking on investors, or whatever it may be, that's a whole new skill set you got learned as well. So it's like every time you kind of graduate to another evolution of what you're doing. You're gonna have to get a new skill set. That's just how it works.

Ben McAdam 4:45
Coalition. I like that idea. Yep. Makes sense.

Itamar Marani 4:49
Cool. So the next rung is character traits. You have to have the character to actually take action. So without having character traits like this Playing resilience, resourcefulness or honestly, just a level of desire and determination, people want to max out their skill set. And this is the classic example we feel we see a lot of times in athletics. There's a super gifted athlete who's just naturally amazing. But he doesn't have the discipline, or the work ethic or the determination to really hone in his craft. So he plateaus at a certain level, and he doesn't really reach his potential. Like the reason Michael Jordan, for example, was such a phenom in his field was because he had, he was naturally tremendously gifted at a natural skill set. That was amazing. And he was just a psychopath as far as determination, and his desire to be the best. And yeah, this is a lot of times again, people also just aren't, they don't have the discipline, they're not they have this natural knack for marketing or for managing whatever it may be. And they don't have the discipline, or the humility, or the ambition or whatever it may be. So they just stayed a certain level.

Ben McAdam 6:01
Michael Jordan, I often hear a quote, or an idea attributed to him that he would always stay a little bit longer, he would practice a little bit longer, he would throw an extra few hoops, I forget the details of a quote. And it makes sense that element of determination like even though he's got the skill set, like he's still got the determination, there is still putting in the effort. And, and it's also very interesting, you say that with some people, the people who are naturally gifted, or to whom a skill set has come easy, for example, like you still need character traits, otherwise, you're really not going to achieve success. I must admit, when I was young, in my schooling career, I learned fairly quickly. And so developing these character traits came a little bit later. Because it was it was just everything came a bit too easy. And that's apparently a fairly common part of the schooling journey for many people. And it's very interesting to see that the parallels there for business and general life success, too.

Itamar Marani 7:04
Yeah, I want to, I want to clarify something here. I think it's really important. It's interesting what you said, about you want to achieve success. The way I see it with this kind of hierarchy, you unlock a different level of success every time. So So again, success is different levels. So somebody does have an actual skill set, like even yourself, you're able to achieve a certain level of success. But then also, once you develop the character traits, you got another level of success. That's the big thing to see every time it's like adding another giant block to the pyramid, and finally getting to that mountaintop, which is like your ultimate potential, or whatever you want to call it.

Ben McAdam 7:40
I'm really glad you said that, actually. Because there might be some people out there listening who are going, Oh, no, I've achieved success. Therefore, I have done all the things on this framework. And that's kind of it for me. Whereas, you know, they have achieved success only having a skill set, and they've achieved another level of success, having these character traits. And now that might be a bit more aware that there are quite a few levels of success left that that they could go, they could go much higher than they currently are.

Itamar Marani 8:11
Yeah, honestly, I think if someone's listening to this, and they feel like they've achieved success, honestly, they're probably not listening to this. They're probably not. I mean, this is mostly for the people who, who have a feeling like they want more, they're kind of stuck. And they don't understand why like, that's really what I would love to do with this episode is to clarify for somebody out there who's like, Man, I have this desire that I want to do better, I want to do something a bit bigger. So this ambition, but I feel kind of stuck, tell them clarify why they're stuck. Because once they have that clarity, they can start taking action on. I think that's really the big thing. So like, if you're feeling stuck somewhere, hopefully one of these things will kind of prod you in a way and be like, I need to work on that. That made me feel a bit uncomfortable now, but then you'll know like, what this is, this is true for you. And that's probably your constraint that if you remove it, you grew up under the Nazi another level of success.

Ben McAdam 9:04
Yes, I liked it. You said proud and feels uncomfortable as like the litmus test and like, Okay, this is this is where you need to do some work. Like yeah, yeah, that makes sense.

Itamar Marani 9:14
Yeah. Cool. So the second run clear.

Ben McAdam 9:18
Yep. Makes sense. So just I've written down character traits. The examples you gave were discipline, resilience, resourcefulness and determination.

Itamar Marani 9:27
It goes all across the board. It's also humility. Honesty, like I think humility is a giant one that sometimes people don't don't accept that it's a part of being successful if that humility to also not think you know, everything, keep that beginner's mind and to ask for help, and so on and so on.

Ben McAdam 9:44
Yep, make sense? Got it. What's next?

Itamar Marani 9:47
So the third one is having an effective mindset. And an effective mindset is a very, very intentional. Now just saying, I'm going to be positive, I'm going to push harder and all that kind of stuff. It's is a bit airy fairy. But having a true effective mindset comes down to intentionality of saying, This is my desired outcome. Like I've clarified what I really want. And let me figure out how would somebody who wants to achieve this? How would they think what would they focus on will be their key focus on their feet, their key focus points for success? And what are certain rules even they would have in their life, they would make sure that those focus points really happen. So they can make it easy to live by them. And that's really the next level. And doing that is a skill set. And it takes time, and it takes preparation so that you're being very intentional in how you're going about things. It's not something to just okay, you show up and you just like be tough.

Ben McAdam 10:48
Yeah, yep. takes a bit of preparation, the when I went to the arena, it was like the rules of like, how you deal with certain situations in order to keep your mindset effective, and to reframe things that was really, really powerful for me, was really helpful.

Itamar Marani 11:04
And I think it's a big part. It's also honestly, like, I've learned to phrase it like this fairly recently, that it's not about having a great mindset. It's about having an effective mindset for what you're trying to pursue. And that's the big thing, because you can have a great mindset, like, for example, Michael Jordan, who brought him up, I wouldn't want to have that mindset. When I look at him. Now, in the last answer documentary that about him, he doesn't look like a happy person, he looks like a person who was extremely well equipped to perform at a really high level and push teammates and an extremely rigorous pace, and create championships in basketball. But outside of that, he still looks like an unhappy individual, like he hasn't found an avenue for his competitive drive, or whatever it may be. And now he just kind of has this. He has this lack of happiness or peace with him. And that what is not what I would consider an effective mindset for what I want in life, how I want my life to look like. Yeah. So I think that's something that is really important, and it has to be effective towards what you're trying to achieve. And if you don't have clarity on what you're trying to achieve, you won't have an effective mindset, you're just going about randomly just, you're taking this apart from this, Oh, this guy's determined he succeeded, I shouldn't be determined, Oh, this guy wakes up every morning, and he does this at 4am, I should do this. But you don't really know what you're optimizing for. Are you trying to be effective for? And that's a big part of

Ben McAdam 12:24
that? Absolutely. Yeah, one of the big things I've been working on from our coaching together, is, I have a tendency that when things are difficult, I just like, keep going, like, okay, pile the whole world of problems on my shoulders, and I just like keep going and keep pushing like, it's fine, it's fine, it's fine. And there's some weaknesses with that kind of an approach. Number one is, I maybe I'm taking the wrong approach to solving a particular problem. Like maybe the fact that it's difficult is a sign that I'm doing it the wrong way. And I should investigate better ways to do things. And if I'm just here, thinking, Okay, I'm just gonna push through, I'm gonna, like, just keep going, you know, really tough. Yeah, and do all the normal cheerleader rah, rah nonsense. Then I'm gonna waste time, it's not actually going to be as effective for me as an attitude, or a mindset of like, if I hit a difficulty, I evaluate whether I'm taking the right approach. And if I'm taking the right approach, then I can push through the difficulty, for example.

Itamar Marani 13:33
Yeah, I think it's great. Basically, we're saying in a nutshell, that you're able to frame the situation in a different light. And I think mindset a lot of times comes to just that to being able to frame the situation in a way that serves. No one person could see that situation, maybe that one person is also the old one is that if I don't keep pushing through, that means I'm weak. And that means I'm not good. That means blah, blah, blah. But you're able to frame it and say, you know, what, if I'm leading a dip obstacle here, maybe I can find a more intelligent way to attack? Yeah, I think I'm just gonna back off it. And that's a whole different frame, how to look at a situation. And that's giving you a much more effective outcome. And you're getting the results Correct.

Ben McAdam 14:13
Oh, absolutely. It's still kind of unfolding. That particular lesson is still unfolding. Like, in the business, obviously, you know, it's, it's been really helpful, but also like the way I parent my children. And in the way that I deal with my wife, and I deal with other people and things in the personal sphere. It's like it keeps coming like, Oh, I'm pushing through here when I need to reevaluate. And it's, yeah, it's had a lot of benefits.

Itamar Marani 14:41
Great. So kind of back to Nathan. So this when we talk, when I talked with Nathan about this, I realized that he didn't have a world class mindset, but it was good enough. And honestly, it wasn't the constraint. So it wasn't worthwhile diving into too deep with him. Because he kind of had that box like checked enough. And so we moved over to really what the final rung is. And that's where he just took off is like literally within a couple of weeks after we figure that out, it took two months, when we started working together, once we figured that out, he just went to the moon. So some final rung final, really the point of that hierarchy, the constraint that if you have everything else in place, this can be the thing that really takes you to the moon, is what I call emotional fortitude. Now, here's the thing you can have, let's give an example of an athlete, you can have the most phenomenal skill set in the world, naturally gifted you has, he's super disciplined, super driven. And he maxes out that skill set, He even comes back from injuries and setbacks, because he knows he can make him stronger. He's got a great effective mindset around that. But when it's a championship game, he's afraid that if he misses, people are going to judge him. Or he's gonna hear bad things in the press, and I'll make him feel bad. Or his teammates won't support him if he doesn't make the correct play. And I lose that kind of support and admiration and all that. That's going to cause him to freeze. That's going to cause him to choke basically, and not play up to his best because he doesn't have the emotional fortitude to deal with that kind of pressure. And entrepreneurship, that happens a lot of times that we have a ton of opportunities in place. But we're afraid to do that one big action that's actually technically pretty simple. But can put us in a place where we might fail, whether that's reaching out to a big partner, whether that's creating an offer that you're afraid your audience might judge might reject. Or you might get some kind of negative feedback from or whatever it may be. And that really was the case with Nathan. He grew up in a very religious background. And he had a lot of emotional issues around money. And when we deconstructed it, like he had two primary emotional blocks that we really had to get out of the way, in order for him to act on the skill set, the character traits and the mindset that I already had, it was one that it's greedy to want more than what I currently have. And if I make more than that means I'm a bad person. And too, I'm not good enough not deserving of that much money. So you can see what obviously, if somebody believes that in the back of their head, they're going to self sabotage.

Ben McAdam 17:24
Okay, so

Itamar Marani 17:25
that's what it is like,

Ben McAdam 17:26
sorry. I'm busy. There's, there's a couple of notes here because so the signs that somebody needs to work on their emotional fortitude, or the negative results of not working on their emotional fortitude, is freezing, or not acting or sabotaging. So if I got that, right,

Itamar Marani 17:49
so those were, I wouldn't say these are the signs to look for, though. That's what happened with Nathan, a simple way to look at this is if you can say let's say, if somebody else had my exact skill sets, abilities, and was able to look at surgery and the way I look at it, would they be doing things different? Bigger, they'd be doing things more effectively, would they get a better outcome? And if you can say yes, then that probably means there's something stopping you that you're not you can't put your finger on. It's not super tangible. It's not like oh, I have he has a better skill set in this specific department. You guys have the same skill set this hypothetical person. But there's something else inside you that's blocking you from acting out on it to its fullest. Again, like he was doing 10 km month, it's not that he was broke. But he wasn't really reaching his full potential because he was blocking himself, he really subconsciously didn't want to make more than 10k. He thought he wanted to make more than 10k. He kept talking about he understood the internet on an intellectual level. But he was more connected to his emotions subconsciously, to that fear of being a bad person was he was a great, he's a great human. And it was really important to be a great person. And he was afraid that if you make more money, he won't be now he never honestly, fully flush that out and rationalize it. But that was going on in that the back of his head basically, the things that were ingrained in from childhood.

Ben McAdam 19:09
This this is the part of the episode where the part of my brain that is concentrating on trying to be a good co host is getting taken over by the parliament. That's like you need to learn about this a bit more Ben.

Itamar Marani 19:22
About this, that could be a great way for the audience to see it.

Ben McAdam 19:25
Yeah. So when I first heard this, this hierarchy concept, the difference between mindset and emotional fortitude, it blurred a bit in my head. And I think it's because I didn't understand the emotional fortitude side. And the significance of that, because I think that's a big block for me that I need to work on. The intangible nature of it, I think is what makes it very hard to explain like when I tried to explain to other people, like you should go do it and Last year, because it's amazing, he's why. And then it was like, there's the emotional fortitude type type aspects of it, it was really hard to clarify for people. And it was also really hard to say, you know, if you have XYZ, this, you know, you need to work on your emotional fortitude. But I think what you were saying before about, you know, if someone has all these other qualities, that skill set the character traits, and they frame things the same way as you, but they're doing better, then yeah, there's there's something intangible there. So am I making sense so far?

Itamar Marani 20:36
Yeah, that's exactly it. That's the way to know if like, your issue is, if that's your constraints, and so called the hierarchy of elite performance results for the constraints of lead performance. Like once you remove each constraint, you climb up into the level of success.

Ben McAdam 20:49
Yeah. So for me, one of the examples you just gave about how this this might impact is like not putting that offer out there, or not reaching out to that partner. And it's very easy to hide those behaviors from yourself, or to not notice them or pretend the non existing. So for example, for me at the moment, as part of my amazing level up post the arena's like I'm travelling around the UK, in Europe, with my family and some big family. So it's a big achievement for me to be able to do this. And it's amazing. And there are things that I could be doing in my business in order to take the next step or to grow it, but I'm like, oh, no, I'm traveling with the family. I, you know, there's, there's a lot of mental overhead involved in that it takes a bit of energy, you know, I want to spend time with the kids, I want to go out and see, you know, a lot of a lot of these places. And yes, while all those things are actually true, there is a little bit of fear, and like, that's my just, I'm partially using that as a justification not to take action on some things that are going to help me get to the next level in my business. And yes, I've only just had the realization on this recording. So thank you. And so that's, that's kind of my example. And the point I was making is how it can be very hard to spot sometimes. It can be hiding,

Itamar Marani 22:27
is that I can give it absolutely. It's hard to spot for, for a lot of people. And I think an easy there's no different way. If you find yourself creating a really complicated solution solutions. problem that could be much, much more simpler if you just did something that was extremely emotionally uncomfortable. That's probably the issue. Instead of reaching out to, like I said, the potential partnership or whatever, let me create this whole new mechanism for leads and this and that, or or you could just possibly get rejected. Yeah. And it's like that fear of possibly getting rejected overrides the fear of losing time, energy and all that kind of jazz. Because it's something that's more deep. And so we don't do it. I think that's a the real way you can test it, like I said, Are you creating these really complex workarounds, are technically more complicated, but emotionally much more easier, much more safe. If you're doing that in your business, that means you probably lack this part of it. Because otherwise you wouldn't be wasting your time on that. Like, when you look at Zuckerberg, like people a lot of the jokes that he's a robot. That's probably why he's gotten to where he is so fast. It's probably a part of it. It's obviously there's a ton of components, it's probably a part of it, that he's able to do the things that he's not a super emotional person. So he's able to do things that are very emotionally difficult, consistent. He just takes technical path of least resistance, even though I mean, for a lot of people the most, the most resistant emotion. I think that's the big thing.

Ben McAdam 23:59
Yeah, I liked that point of like, if you're creating complicated things, rather than doing the emotionally hard, but simple thing. Would you also say another example is, if you're putting things that have to happen first, like you keep putting things in front of the hard thing, like, oh, I need to, you know, before I reach out to that partner, I really need to make sure that my website looks great, just in case they have a look, or I really need to make sure that, you know, for example, if you're organizing a presentation in front of an audience, like I really need to make sure I have like a landing page for people after my talk to go to and to sign up and I need to connect my email marketing and I need to organize some emails that follow up. And you haven't even reached out to the partner the presentation person yet.

Itamar Marani 24:43
Yeah. It's like it's I think everyone's done this by myself included. Everybody knows that you should basically like sell a product first. Not make it and then hope it'll sell. We've all built it out in some way. We've all done this in some shape or form in the beginning of our career. And I think that Honestly, it comes from a lack of confidence. And it comes from a fear of like, oh, let me make sure everything's in place. And then and then I'll try it. And I think it's the same thing here, that you have to have that kind of emotional fortitude, the confidence in yourself that you'll be able to pull it off. It's like, you don't have to have everything in place. Just go for it and keep moving from there.

Ben McAdam 25:22
Yeah. That makes sense. Is there? Do you have any techniques for? Let me say that at any point, so there are certain things that you should have in place before you do a hard thing? Like just principle here? is like, before you launch a product, you should probably think about what the inclusions are, you know, before you say to people, Hey, you want to pay me money for? I don't know. So like, you should think. Okay, fire away.

Itamar Marani 25:55
So you can look for the ongoing support app for one of my programs. It's literally I just asked people, so what do you want? Like, what would you want from an ongoing support? And how much would you be willing to pay for it? Okay, just said what they wanted. And then I figured out from there that comes to one of the pay how much work can be a woodwind and we just went from there could be a lot simpler. It can be a lot simpler. That's the thing is like that. But I also realized that I'm putting myself out there, I'm literally it gets very uncomfortable. asking people, What do you want from me? And how much are you willing to pay, because I also know that it can create certain expectations with people that won't be met. And some people might be frustrated me or whatever it may be. And that's part of the game, I'm okay with it. Because, for me, like, what I'm trying to be effective towards is building a business that can really serve what I want from my life and my family's life. And I love my clients, but my family is much more important than that. So if some people are upset at me, I'm perfectly peaceful.

Ben McAdam 26:49
In Okay, can I try one more example? Just to run through that? Because that was a really good, I'm really glad you clarified that. Um, what I'm trying to find is an example of like, there is a certain amount of preparation you should do before you do something emotionally challenging. But then there's over preparing, and trying to navigate that zone to make sure that you know, you are doing the minimum amount of preparation, and under preparing just isn't another form of self sabotage.

Itamar Marani 27:26
Got you have any? So yeah, here's the very simple, the what we use before the externalizing, could somebody else with your skill sets be doing more? That's how, you know, it's an emotional fortitude thing. It's the same thing here. So would somebody else what would I advise somebody else to do? Because the moment you do that, you take off all your emotions, you don't see from your emotional perspective. And you say, Oh, I would absolutely advise somebody before they do this to do X, Y, Zed, but def salutely, do not want me to do ABCD EFG. That's something I would do to make myself feel a bit more comfortable. But that's not what I would advise. So once you externalize, and say, well with someone, what would I advise somebody else to do? You get a much clearer answer. Does that make sense?

Ben McAdam 28:05
Yes, absolutely. At that, that externalizing thing has been a big game changer for me, from our work together, still working on doing it, there has to be something by myself to do

Itamar Marani 28:19
it. So I do want to get back though, to kind of this the hierarchy where we're talking about before we dive too deep into the emotional fortitude, which would be a whole episode and of itself. But the thing is, once we are able to take that off with Nathan and figure out that was his final constraint, he was an ideal person just go to the moon very quick. And like I said, at the beginning, he went to 40k, within two months, and within five, I think he went to 80k recurring revenue, and on my notes in front of me right now. But that's the big thing is like, once you're able to analyze where you are, you can make the next jump. So figure out where you are in this hierarchy. One, do not have a skill set, I need to humble up and work on your skill set, instead of doing all these random things about working on your mindset, or whatever it may be. You actually have to get down and do the actual work of building a skill set to do you need to reassess where you are in character traits? Like are you actually putting in the effort? You actually showing a bit of desire and a willingness to learn in a certain amount of humility and determination? Three, have you really cultivated an effective mindset? Have you clarified this is what I want. And this is how somebody like this should think this is how he should frame certain situations, like you said, these are the rules he should kind of dictate his life through in order to see that success. And finally, to have the emotional authority to actually pull that off, or whenever I try to step up and do big things to have this kind of feeling in my stomach, or in the back of my head of stopping. There's some subconscious thought pattern there that saying you shouldn't do this. Oh, then you found my cause a lot. Pain? Is there a fear there? Because if that's what it is, and you resolve that everything kind of locks into place, and you just go to the moon very, very fast.

Ben McAdam 30:09
Yep, makes sense. Yeah.

Itamar Marani 30:11
So I'll say this. Once you figure out what the next constraint is that you need to tackle, what you have to do after that is you have to choose a bit of courage. Like, if you recognize that getting more skills isn't the constraint, but the Accessing to their full extent is, you have to choose to be brave, because you're gonna have to do something new, whether that's working on your character traits, or whether that's, again, working on your mindset, and really getting clear on what you want. Though, maybe you've never really fully done that before you get again, a lot more specific than just say, I want more, I want success. And finally, conquering that last rung, it requires you to be vulnerable, and be really honest with yourself and say, what's actually going on? What am I afraid of acknowledge the fact that you have fears and emotions, and that's a given as a human being. Like, the good news is that again, just stuff is super impactful. And if that resonates with you, if like how we said the beginning, if a project you and makes you feel a bit uncomfortable, just recognize there's such a wealth of potential, therefore you've just got another side.

Ben McAdam 31:16
That's, that's a good mindset reframe there to like, really hammer the point home with a lack of subtlety. On my side there, yeah. It's not like you suck, because you don't do you don't have an effective mindset is like, Wow, imagine what you could achieve if you worked on that.

Itamar Marani 31:36
Like, especially if you're already achieving a certain level of success. If you're already achieving a certain level of success doing things sub optimally, if you just do them in a more optimal fashion. That'll be amazing. Yeah.

Ben McAdam 31:50
Yep. Love it. Yeah.

Itamar Marani 31:52
Oh, and I'm gonna say one last thing, because we didn't talk about this. And I kind of had in my notes here, if you notice, none of these rungs of performance is motivation. None of them. Because I think motivation effects like we've all been there, whether it's through a conference where they go to some big event, whether you do certain, watch YouTube videos, whatever it may be, you get really motivated. But then there's a law afterwards. And I think a big focus point in all these things is if they're sustainable, they've all said it so well, on a big fan of his he said that all success comes from compounding interest. And in order for things to be compounding, they have to be sustainable. And creating an effective mindset, really developing certain character traits. And really finally locking in that emotional fortitude it lasts. It doesn't just fade, if you're trying to get pumped up, you're just trying to remove constraints from yourself. So that we can just keep moving forward and try to push harder, you're just removing the things that are stopping you from going forward and going up. And I think that's why I'm such a big proponent of this process, because it's not about trying to push harder for a couple of months and then getting burnt out. But it's about removing things from from your constraints, handbrakes, whatever you want to call them. So you can keep continuously moving forward. And that's what it's all about.

Ben McAdam 33:04
I'm glad you added that bit because I suppose there's a risk that we were talking earlier about how you know, there's there's an evolutionary process and you go into a new area, or you level up in a certain way, and you're going to have to, you know, face some of these things again, and upgrade your mindset, upgrade your emotional fortitude to the new level. So it's good that you clarify that, like, some of these things, you know, it's not like you're starting from scratch again, like you're constantly going to have to reframe your uncovered that same thing and your mindset and start from scratch again, like there is some stickiness here. Yeah.

Itamar Marani 33:45
Yeah, just just what it is. Like. Alright, any last questions, your things you want to clarify before we wrap up this episode?

Ben McAdam 33:55
No, just taking a look at my notes, I think. I think that's all very clear. And I, I love this progression, the way it works and the priorities what you got to work on first, and the results from it. When when I first heard it, I'm like, Yes, that makes total sense. And now we have a good way of explaining this to people. It's good. Yeah.

Itamar Marani 34:16
Cool. All right, guys. So again, just to kind of wrap it up. Here's what I would suggest. If anything's kind of prompted or kind of nudged you first, give yourself an honest assessment. Where are you on this? Do you need more skill sets to develop a character traits? Do you need to cultivate an effective mindset and really figure that out? Nail it in? Or is it an emotional fortitude? Write that down? And honestly, like figure out when are you going to address this? If it is emotional fortitude, we have a free micro course online. It really is the best stuff about it. And it's really, really quick. It's very digestible. It's all under I think, 25 minutes, five modules under 25 minutes. You can go to Itamar marani.com/fear to download it. There's gonna be a link somewhere below this video in the show notes, whatever it may be. And that's it guys. Thank you for tuning in and thank you for joining us man.

Ben McAdam 35:03
Pleased to be here, thanks.