Hernan was already doing well. But he still had a big fear about not being able to reach the next level.

In his own words:

"My biggest fear was to do the same thing over and over again, repeat the same mistakes and not move forward.

I wasn't achieving enough and that I wasn't getting enough."

Here's the thing though. Hernan's a boss and there was no valid reason for him to be fearful. 

He runs a successful agency working with some of the biggest names in the industry (Frank Kern, Grant Cardone, Dan Henry, Paul Getter, among others), manages tens of millions in profitable ads, won several awards, is well respected.

But he wasn't able to own it. 

"I was undercharging based on my experience and the results that I was providing to clients. I know I should be working less, making more money..."

So we got to work.

We uncovered and resolved some ingrained beliefs he had picked up about money, self-worth and how it's possible to have a powerful yet humble confidence that doesn't give off cocky vibes.

And in a couple months he had a total shift:

• He got ultra clear on what he wanted out of life
• Reverse-engineered a step-by-step plan on how to get there
• Uncovered the confidence to execute the plan and achieve amazing results

"The one big thing was self-confidence or the sense of worth to actually go ahead and do the things that I wanted to do. Not only raising my retainers big time by 500%, but also going ahead and implementing these big, bold goals that I had in the back of my head."

Why was he able to do this?

Because he made a decision. 

He decided that it was time for him to step into who he really is... And armed with the right tools he was able to do that and much more.

"I went from charging $3,000 to $10,000 a month on advertising retainers, which is pretty cool. There's also the time that I got back by letting go of some projects that really weren't working and weren't aligned with my long-term vision. 

I was able to retire my parents, which is something that I've always wanted to do. I'm investing for the future and I want to retire myself in a couple of years."

Hernan's an inspiring example of how fast things change once people confidently step up into who they really are and own it.

When I asked him what he thought about the coaching and why it worked:

"I think it had to do with your direct no BS approach and the tools that you provided. It was intense, but in a really good way. 

And I feel great. You know, it's making me feel more focused and more confident... And happy with the results that I'm having right now."

While the money Hernan is making now and all the business opportunities that have opened up are great, feeling happy, confident and accomplished is really what it's all about. 

It's been an honor to be in his corner, both as a coach and a friend.

What You Can Do To Take Action Now

If Hernan's story feels familiar, you're struggling with confidence or recognizing your self worth, take the following steps:

1. Ask what possible beliefs or fears are getting in your way and causing you to play small.
2. Assess if those beliefs are actually true or something false that's holding you back.
3. Decide when you'll say enough is enough, address what's holding you back and step up into who you should and need to be.

And if you want some help with that, please reach out. I'd love to help.

P.S. Here's Hernan's thoughts on who shouldn't work with me and who should.

"If you're not willing to put in the work, get uncomfortable, roll up your sleeves and do the work then don't reach out. It's not going to be for you.

But if you're really looking to move forward, not only in business, but also in life.. It's a no brainer. This is not about motivation and this is not what people think about self-development or mindset training. It's  way different.

I'm a big believer in investing in yourself and it's one of the best investments I've made in my life. 

P.P.S.

If you're looking to dive in and aggressively overcome whatever is holding you back from reaching the level of success that someone with your skill sets and abilities should have then I'd like to invite you to apply for The Arena.

A 6-week systematic group coaching program where entrepreneurs forge an elite mindset.

Apply by clicking the button below