About

HELP YOUR MEMBERS PERFORM AT THEIR BEST. AND GET MORE FROM THEIR TEAMS.

Keynotes and workshops for EO and YPO chapters, built on lessons from special operations, undercover work, and coaching hundreds of 7–9-figure entrepreneurs (and a handful of billionaires).

Engaging stories and practical frameworks members apply immediately, both to their own performance and to building teams that deliver without constant supervision. As an EO member myself, I know what a learning event needs to be. I’ve been invited back by multiple chapters and have led regional learning tours.

Talk to me about your chapter

Two topics. Choose the one your chapter needs most.

Elite Mental Performance
For members who know what to do but find that doubt, stress, or hesitation gets in the way.

Elite Performing Teams
For members who want their teams to take more ownership and deliver more consistently.

Both are available as a keynote or an in-depth workshop.

But more than just delivering content, I show up fully committed to serve your chapter and bring energy, depth, and a genuine desire to help.

Option 1: Elite MENTAL Performance

Unlock a military grade mindset, think clearly under pressure and act decisively when it matters.

Could someone with your exact skills and experience be achieving more than you currently are?

Many capable entrepreneurs recognize that gap. They know the decision they need to make or the action they need to take, yet find themselves overthinking, avoiding it, or spreading their attention too thin.

This session helps members understand what gets in the way and gives them practical tools to move forward.

Members leave able to:

Pinpoint the single highest-leverage action in their business right now with one simple mental trick
Recognize and remove the fears behind overthinking, procrastination, and avoidance.
Understand when motivation fails, and what to do instead to move forward
Spot and remove the key mental block slowing their momentum
Follow a personal protocol for executing with clarity when the stakes are highest

Option 2: Elite Performing Teams

A practical leadership workshop. The Special Ops system to get more from your team in less than 3 hours per week.

Most founders are their team’s bottleneck. This workshop shows members how to raise performance without more meetings, more check-ins, or more of their own time.

Members leave able to:

Lead instead of manage, and develop key people fast
Set standards that change behaviour, not goals that just sound good
Run tough conversations with a 3-part framework: direct about the behaviour, collaborative with the person
Use the Special Ops debrief system to turn mistakes into faster execution without blame or drama
Diagnose exactly where their team is leaking performance, with scripts and tools to use Monday morning

Talk to me about your chapter

A Bit About Me:

Ex-Special Forces Operator
Former Undercover Agent
Mentored by the Mossad’s Chief Psychologist
Brazilian Jiu-Jitsu black belt (ranked top 10 in the world at amateur level)
Performance coach to hundreds of 7–9 figure entrepreneurs
(clients have exited at 9 figures, raised hundreds of millions, and scaled from $10k/month to $3M/month in 16 months amongst other results)

What Chapters Are Saying

NPS - 96.67

The best event of the year...

Liberte Guthrie - Learning chair EO Brisbane 2024/25

Given Itamar’s background, I expected him to be very blunt. Instead, he came across as humble, relatable, and created a truly transformational environment. His approach was practical and no-nonsense, designed specifically for entrepreneurs to get crystal clear on their key goals, strip away the noise and cut through the distractions that often keep us stuck. The feedback from attendees spoke volumes, several even said it was the best event of the year.

NPS - 4.9/5

It was some of our members' favorite event in years!

YPO PHILIPPINES

I’d be grateful just getting in the same room with him again in the future.

James Chapman-Smith - President EO Adelaide 2024/25

He came in with this calm, focused presence - ex-Israeli special forces, sure, but zero ego. Just straight talk about fear, and how it quietly runs the show in ways we don’t even notice. And then he gave us the tools to name it, confront it, and move through it. It was honestly one of the best sessions I’ve been to in years.

The room was buzzing after he spoke. Everyone was saying the same thing: That was next-level. You don’t hear that often.

I had an incredible business breakthrough...

Michael Warren - Learning chair EO Bangkok Metropolitan 2024/25

Itamar delivered a no fluff, high performance framework that cut through the noise and resonated deeply with our chapter. His Elite Performance system gave our members a powerful blueprint for self-development and equipped them to lead with clarity, resilience, and purpose.
On a personal level I had an incredible business breakthrough that has been a gamechanger.

Members walked away with a renewed sense of clarity and actionable strategies.

EO Melbourne, following the Elite Performance Intensive

Itamar’s session was raw, focused, and truly transformative. The Elite Performance Intensive wasn’t another motivational talk filled with hype, it was a tactical, no-fluff workshop built specifically for high-performing entrepreneurs who are ready to face what’s really holding them back. His calm intensity, combined with deep clarity and lived experience, created a unique environment where EO Melbourne members could drop their guard, confront their internal resistance, and leave with genuine breakthroughs. Members didn’t just walk away inspired, they walked away with a clear roadmap, renewed confidence, and the tools to execute decisively in both business and life.
If the post-event conversations are anything to go by, Itamar’s return was exactly what many members needed. Raw, focused, and truly transformative, the Elite Performance Intensive delivered far more than insights. It created traction.