The Arena Helped Cody Bouscaren Realize the Value of His Work and Adapt His Pricing for Growth.

"I had reached the previous goals that I had set and surpassed them. I hadn't set new goals and was lost on what I was trying to achieve. I kept getting caught in the daily grind and lost sight of strategy. I was constantly putting out fires."

• Cody's business was doing well, but he felt lost on what he wanted to achieve.
• He lost sight of the big picture and spent all his time putting out fires.
  
• The Arena helped Cody beef up his profit margins and position his company for major growth.

"The perspective shift that you gave us was that even if things come crashing down, do you want to be a strong ship that can survive any storm?"

Cody's language education program was one of the best in the market, but his margins were so tight that he felt like he was giving too much away and receiving too little in return.

The Arena helped him discover several false beliefs he didn't even know about. For example, his ideas around customer service and product development had led him to offer a world-class product, but at a bargain basement price. 

Cody gained clarity on a disconnect between the quality and market potential of his product and adjusted his pricing. His company is poised for substantial growth due to a much more comfortable profit margin, and Cody doesn't have to spend his days playing dealing with minor emergencies any more.

"I didn't know if I had any false beliefs. I thought things were going pretty well for me. A few weeks into The Arena, I realized I definitely did, and they were not only affecting my life, but had been affecting me for the last 10 or 15 years. Realizing that was like, whoa, why didn't I take this mastermind a year and a half ago? It could have saved me a whole lot of heartache and headache⁠ — and financial loss."

What would he say to other entrepreneurs considering The Arena?

"I'd say, do it. Definitely do it. You're not going to regret it. The sooner, the better. I wish I had done this two years ago. It's going to help me drastically from now on. So I would say do it."

Discover how The Arena helped Cody Bouscaren reassess his pricing, increase profits, and give his company the flexibility to invest in growth.