Graduating from grinding harder and the 4AM club to strategic success – Brendan’s Story

Brendan Tully

"It can be unsettling facing bad habits you've had for 20 years and accepting that this has to change. It's hard work, but well worth it. The Arena changed my fundamental operating system."
  • Brendan's business was doing fine, but he couldn't take it to the next level.
  • He was starting to feel like maybe he was the problem.
  • The Arena helped Brendan free up time, go all in on the business concepts that were working best, and start work on his strategic plan to scale.

Brendan struggled to understand why he wasn't getting his business to where he wanted it to be, despite working himself to exhaustion and building several successful brands and products.

Whenever things were going well for Brendan, he started something new instead of building on his successes to see how far they could go. After 30 years caught in this pattern of lateral growth, he was frustrated and stuck, feeling like he was the reason his company wasn't realizing its full potential.

The Arena helped him cut back on some of the things he was wasting his time on and focus on what was working best with his team, to create a strategic plan for growth. All while regaining his sense of calm and freeing up time to spend with his kids.

"I didn't need to go harder. I can already push myself. I do that every day of the week, I get up at 3:00 AM. I don't need any more than that energy in my life. Itamar is not your typical online business coach. He has something different and new to bring to the table."

What would he say to other entrepreneurs considering The Arena?

"If you have a good set of tools already and you're getting the most out of them, but you're still struggling or you feel like something's holding you back⁠ — if you  want to work on your mindset and something there needs adjusting or a perspective shift ⁠— you would be a good fit. I'd definitely do it over again."


Find out how The Arena helped Brendan Tully conquer the mental blocks that kept him playing small, so that he could break through to a new level in business, while at the same time freeing up time to spend with his wife and kids. [read more]



Itamar Marani

Itamar is Israeli ex-special forces, a former undercover agent, BJJ black belt, mindset expert and international speaker.

He's helped hundreds of 6-9 figure entrepreneurs conquer their minds and transform themselves and their business through his coaching programs.