The Arena
An Elite Performance Accelerator for Entrepreneurs
Uncover and remove what's holding you back from being an elite performer.
I leverage my background in the special forces, covert operations, earning a BJJ black belt, being mentored by the Mossad’s top psychologist and coaching 100+ 7-9 figure entrepreneurs to help you conquer new heights.
HESITATE LESS, EXECUTE MORE
Could somebody else with your exact skillset be accomplishing more than you currently are?
If you said yes to that, then you don't have a knowledge problem. You have a performance problem.
You have all the skills and abilities to create elite results but you're struggling to get out of your own way and achieve what you know you're capable of.
This causes you to get passed up by less-skilled peers, it prevents you from making more money, and it holds you back from growing your network and getting what you want.
The good news is that you know it's an internal problem and haven't surrendered to it.
You've tried to overcome it.
But waking up at 4 am, writing in a journal, and listening to podcasts and motivational talks hasn't stood the test of time... These things gave you a momentary high that faded and led you back to square one.
This shouldn't frustrate you but alert you that you're trying to answer the wrong question.
You're asking yourself "How can I perform better?"
Instead of "What's stopping me from accessing all my skillsets and abilities?"
It's why you're not getting to the root cause of your mindset struggles. You need to go deeper.
I've been there.
Going deep and getting to the root cause can be difficult and intimidating... And that's coming from an ex-special forces soldier.
Most people would rather add some fluffy routine than do what's required to be a true elite performer.
You have to go deep if you want to be elite.
I NO LONGER FEEL DEFEATED BY OTHER'S SUCCESS, INSTEAD I BECOME INSPIRED.
"Before The Arena, I was plagued by fear and the sense of unworthiness... to make money... to network with "successful" entrepreneurs... to voice my ideas.
I sacrificed my mental health in order to please others. But after The Arena, I no longer feel defeated by other's success, instead I become inspired by it. I now have a new standard for myself and am winning."
Michael Rochin, Freelance Marketer and Copywriter
I wish I had done this two years ago. It's helped me drastically.
"I had reached the previous goals that I had set and surpassed them.
A few weeks into the course, I realized I had some beliefs, and they were not only affecting my life, but had been affecting my business.
Realizing that was like, whoa, why didn't I take this mastermind a year and a half ago?
It could have saved me a whole lot of heartache and headache and financial loss!"
Cody Bouscaren
I'VE BECOME WAY MORE AMBITIOUS!
"My biggest fear was that I wasn't worthy of making as much money as I was because I just didn't deserve it.. Now? I deserve every goddamn cents that I earn as, does everyone.
I'm a lot prouder of my business and I'm enthusiastic to talk about it. I feel calmer and way more productive. I was procrastinating and that's come right, right down.
I feel legitimately optimistic about the future, in continuing to grow and develop my business and I've become way more ambitious."
Kieran Browning,
Business Consultant
You Know You Can Achieve More Than What You're Doing Now - You've Just Been Waiting for a Proven System that Gets Actual Long Term Results.
"He didn't just go for the lowest hanging fruit to tick off a quick win and "show a result" like most coaches do. Instead we went deep on the hard stuff and that's made a lasting difference..."
You Want A Structured System That Helps You...
I've been where you are.
I've self-sabotaged myself plenty of times and it cost me my early military career, Jiu Jitsu world championships, and even relationships.
This is why the Mindset that creates actual Elite Performance is so important to me. I learned the hard way that it can make or break you, regardless of how much you want something or are willing to sacrifice...
I've now helped hundreds of highly skilled entrepreneurs conquer new heights. And I've seen the same people once plagued by fear rise and grow their businesses, exceed their income goals, and become the confident person they never thought they'd be able to be.
If you want success like these entrepreneurs, apply now.
Here's How We Do It - The Arena System
"The Arena isn’t a 6 week program you go through. It’s a turn-key system to Elite Performance that you keep for the rest of your life."
No ice baths, journal exercises or random "bro fluff".
The Arena leverages my background in special forces, covert operations, earning a BJJ black belt, being mentored by the Mossad’s top psychologist and coaching 100+ 7-9 figure entrepreneurs. It doesn’t deal in theories – It offers real, hard-earned insights to Elite Performance that gets tangible results.
(as 100+ alumni have experienced).
Week 1 - Clarify your end goal & Your Seasonal Focus
Not to inspire you but to create an actionable roadmap for success.
Uncover your next bottleneck, learn how to solve it and create the guardrails that will help you manage all the other balls you juggle in life and business while you focus on your main thing.
Week 2 - Effective Mindset
There's no such thing as a "good" or "bad" mindset. There is simply an effective or ineffective mindset in regards to specific goals.
We'll break down your Seasonal Focus into clear rules/behaviors that if followed will make your success inevitable.
From there you'll receive a personalized tracker to ensure you operate at your best.
Week 3 - Addition By Subtraction
Adding more to your plate isn't the solution, both externally and internally. In phase 3, we clean house. We'll uncover and remove any anchors that are slowing you down.
You'll clarify what hidden distractions are holding you back from excellence and learn how to have the tough conversations you need to have with yourself and others.
Week 4 - Conquer Your Mind - The Enemy Within
If you were a machine, having a clear end goal and an Effective Mindset would be all you needed. Unfortunately, we're human beings, and sometimes, our emotions, fears, and doubts trip us up.
In this part of the program, we uncover that part of you that holds you back and learn to control it.
We'll systematically uncover any insecurities, fears, doubts and emotional or mental blocks that could keep you from being your ultimate self.
Week 5 - The Enemy Within - Winning The Battle
Awareness is the first step, but knowing what's holding you back without being able to overcome it will not get you to the top.
In week #5, we'll arm you with a tactical toolkit to conquer your lower self and take bold, confident and effective action that gets you results.
We'll examine some of the tactics shared by Mossad's head psychologist that haven't been published elsewhere.
Week 6 - The Next Level
In the final phase, we cover the issue of "Identity Lag."
Using the "Person X" process we help you clarify your next goals, what needs to change and give you an almost uncomfortable surge in confidence to begin executing.
It's where you jump to the next level.
"Profits are more than $200k/month and top line revenues keeps going up. I honestly believe I would never have experienced a genuinely happy day of my life had I not started working together."
“So last month, year on year, the revenue of the business was up 128%. For the last 6 to 9 months I was banging my head against the wall, trying to figure things out."
Most Entrepreneurs Think Elite Performance Comes Down To...
These things CAN be helpful - But what if there's a more effective way?
The truth is that when times are tough, we do not rise to the occasion; we fall to our lowest level of training.
That's why we must follow a structured system to raise our baseline.
So even on your worst days, when you haven't slept well, are feeling lost, overwhelmed, or simply not at your best, you can still take the actions that will get you massive results.
You can grow your business, make more money, and earn genuine pride and confidence.
Being an Elite Performer isn't a genetic thing you're born with or without. Everyone can become one once they're armed with the right tools.
I want to make sure that whoever is in The Arena has the following:
Business Experience
This isn't for you if you're beginning your entrepreneurial journey and looking to make your first 100k. The program is for those who already have a solid skillset and should be achieving more but are holding themselves back.
Discipline
The members should show up, focus, and participate in two weekly calls. We have two 1.5-hour calls for six weeks. If someone can't make that work, they aren't cut out for The Arena.
Honesty
Honesty and vulnerability. Everyone in The Arena must be willing to open up about their struggles. It can be difficult and perhaps even unnatural for most, but it's the only way to overcome our mindset obstacles. You have to be willing to go deep to be elite.
If that's you, then you're a perfect fit and you're welcome to apply.
Not Your Average "High-Performance Program"
This will be the only program you'll ever need.
You'll have mindset skills to help you be an elite performer in every season of life. Both professionally and personally.
Zero fluff.
You're a busy entrepreneur, so I won't waste your time with meaningless and shallow pep talks, 40-page questionnaire booklets, or motivational mantras. Everything focuses on getting you results in the shortest amount of time possible. I ensure that every minute of your time in the program is spent as effectively as possible. Your total time investment will be 2.5 hours a week.
Never feel alone.
Look, I get how it feels on this entrepreneur journey. It can sometimes be lonely, scary, overwhelming, and downright intimidating, which is one reason why The Arena is in an intimate group setting. You'll never feel alone in your struggles; instead, you'll have the support of other ambitious entrepreneurs who are serious about being elite.
Here's A Quick Look At What You'll Get Inside The Arena...
What Arena Alumni has to say about their experience
"I went from $10k a month to $3 Million a month and I'm just getting started!"
"I overcame blocks I didn't know I had and am now dreaming of an 8-figure exit."
This is possible for you, too. Even if you believe...
It's YOU AGAINST YOU!
The Arena comes with a 100% money-back guarantee... but even though you logically know it's for you, there will still be another voice in your head.
It will tell you all sorts of things to convince you to wait... But you don't have to let that voice win.
You can do the uncomfortable and courageous thing to bet on yourself. Just like these entrepreneurs who were on the fence like you are:
"Joining the program was a lot of money for me at the time but we’ve already 3Xed the business… In the next 2 months, I could 10x the business"
"I would have paid 10x more for The Arena program, knowing what I've taken out of it than what I went into it with, because the unlock for me is worth 100x what I paid for it."
So now the question is...
Are You Ready to be an Elite Performer, End Fear, Anxiety, or Stress, and Conquer New Heights?
If so, there's a button below that has helped hundreds of entrepreneurs just like you.
Entrepreneurs whose mindset blocks...
As you can see, The Arena was created for entrepreneurs just like you. And it's exactly what you've been searching for.
This is an application-only mastermind because I want to make sure this program is the perfect fit for you (it's also why we can offer the 100% money-back guarantee).
Ready To Become A Success Story?
Got Some Questions?
Here are some answers to the most common ones I get asked.
Could somebody else with your exact skillset be achieving more than you currently are? If you said "YES!" to that and want to change that, then The Arena is for you. It's where ambitious entrepreneurs turn into true Elite Performers in just six weeks.
Therapy is meant to heal trauma, the problem is that most entrepreneurs are using it to try to achieve their goals.
It’s like someone wants to put on muscle mass.. But all they know about putting on muscle mass is that they need to exercise… so they go out for a run.
The Arena is about getting you clear cut-business results.
Yes. While other entrepreneurs join you, you will get personal support. The workshops are not one-sided lectures. They're interactive workshops. I will review your work to ensure you get everything you need. That's why we keep the cohorts to small and intimate sizes. To make sure everyone gets the attention they need.
Direct + Tough love. I will care about your success once you're accepted into the program. And because I care, we'll have the uncomfortable conversations crucial for your growth. I'll tell you what most people won't, but in a way you can digest. I'm compassionately tough because I care and want Arena Alumni to win.
There are two calls per week. The call at the beginning of the week is a 1.5-hour workshop, and the call at the end of the week is a 1-hour Q&A. Exact times change as we rotate through international time zones.
Yes. Once accepted into The Arena, I will invite you to the cohort's private group, including myself and the other entrepreneurs who will be alongside you for the next six weeks.
That's perfectly fine. We've had numerous entrepreneurs who were in between businesses or post exits join the Arena to:
- Get clear on what they now want
- Figure out the next step they want to take
- Remove any self-doubt that will stop them from going BIG
When you click "Apply now," you will be sent to a quick 3-minute application form. From there, if it's a fit, you'll be sent to a calendar link where we can find a time to talk and assess whether the program is a good fit for you and if you're a good fit for the program.
The arena gets results.
However Itamar does work with a small handful of 1:1 clients throughout the year.
1:1 coaching will not be a fit for you if:
You want to work in a 1:1 format to avoid talking about your feelings in front your peers. 1:1 coaching is not a way to bypass being vulnerable and honest with others.
1:1 coaching could be a good fit for you if:
The reason you want to work 1:1 is speed of personal implementation.
The price for a 1:1 coaching package with Itamar is $50,000 for 12 sessions. Those sessions can be spread out through 6 months.
If you're interested, contact us at [email protected] with the subject line "1:1 coaching" and quick explanation of why you're interested.
Still On The Fence? Watch this Video.
What About the Investment?
It wouldn't be a premium program without a premium price tag, but an entrepreneur's mindset can either be his biggest liability or his biggest asset.
Arena VIP
$
18,000
Arena
$
9,500
100% Money Back Guarantee
Join the program, battle test the tactics and strategies for 6 weeks and if by the end of the program you don't see results I'll refund you the money no questions asked.
My business is built on my reputation and I focus only on doing things that are a win/win. So if by the end of the 6 week program you want your money back, just shoot me an email and you'll get refunded immediately.
It's only possible to make a guarantee like this because the mindset accelerator works and that's why I'm confident doing this...
So the Question is, Who Do You Want to be 6 Weeks from Now?
If you're up for a rewarding challenge and ready to get serious I'd love to help you win.
Who dares wins,
Itamar
DURING THE ARENA, I LEARNED NEW MINDSET SKILLS.
If you're just starting out as an entrepreneur and you're still piecing it together, you’re probably stuck because you don't know what you're doing. But if the thing that’s holding you back is your fear of failure, of your fear of something else, I would say, there's no better investment you can make. If the investment isn’t worth it, you're thinking way too small. If you can't create an ROI on this investment, then you need a bigger business.
David Longhini
CEO - Empodio
COACHING WITH ITAMAR HAS BUILT A BASIS TO REACH THE NEXT LEVEL OF MY PROFESSIONAL AND BUSINESS ACHIEVEMENTS.
"Coaching with Itamar has built a basis to reach the next level of my professional and business achievements. I expected a more behavioral-based approach, instead we mostly worked on identity and beliefs - the foundation of all behavior and motivation. Itamar is leading by example and breaking down situations into actionable steps. The coaching was very relevant to my personal situation, fully met my high expectations and simply worked."
Dr. Gerhard Pappert
2x my Saas in and 5x more money than I've ever made in a month
This has been the first full month since I did The Arena. I've already made the money back. It was also 5x more money than I've ever made in a month running my own business. So that was pretty astounding to me. It wasn’t the jocko “wake up at 4:00 AM”, or the Brené Brown “let's find our purpose” approach. It was about “let's take your specific situation and break it down into steps.” It was a level of depth that I hadn't considered before."
Ryan Doyle
Here's what Arena Alumni have to say about their experience
JABEZ REUBEN
FOUNDER, LINKVALIDATOR.IO & THEBLUEPRINTS.CO
MARK ZHANG
FOUNDER & CEO,
MANTA SLEEP
JASON BERNARD
FOUNDER & CEO,
KALICUBE
HURSH DODHIA-SHAH
FOUNDER & CEO,
ALIGNED AGENCY
BRENDAN TULLY,
CEO, ROBOT MEDIA
HERNAN VASQUEZ
FOUNDER, HERNAN VAZQUEZ MEDIA
DAVID LONGHINI
CO-FOUNDER & CEO, EMPODIO
ALEX AZOURY
CONTENT WEBSITE INVESTOR,
SEMI-RETIRED WRITER
CHIP FEISS
HARVARD SENIOR FELLOW & FINANCIAL ADVISOR
PATRICE ARCHER
FOUNDER & CEO, APPY VENTURES
ANTOINE ROUSSEAUX
FOUNDER, ROUSSEAUX LES BONS TUYAUX
RYAN DOYLE
SAAS FOUNDER
ANDREW MCAVINCHEY
CEO, MOUNT ARBOUR CONSULTANCY
RORY LEES-OAKES
CO-FOUNDER & CO-DIRECTOR, COUNSELING TUTOR LTD
TOM
FOUNDER & CEO, E-COMMERCE & SOFTWARE BUSINESS
MAX HERTAN
FOUNDER, MEGAPHONE MARKETING