Overcoming Impostor Syndrome During Big Launches | Coaching Series #3

Itamar Marani 0:00
I'm afraid of possibly getting exposed. And that's why I'm not really putting myself out there. So in today's episode, we go through another installment of the coaching series. And today we're joined by Ben macadam. And he talks about how he's trying to overcome his imposter syndrome during a big launch for one of his programs, we cover certain subjects like understanding the difference between emotional worry, and a valid logical concern, and how to move beyond impostor syndrome to actually do the things that really serve you. And especially how to not overcomplicate things, because emotionally, they're uncomfortable. So I want to thank Ben macadam for being so open and so honest during this podcast, enjoy the episode, guys. So let's do this. Let's get to it. So talk to me what's going on? And we'll go from there.

Ben McAdam 0:40
Okay, so as you know, I launched program recently, we have been talking about something a bit more leveraged and using leverage. And some things you said, over the end of the year, beginning of the year, finally clicked, and I launched a program. So that was good. And I got six people in it more than I thought, also good. Thank you. Thank you. And then you sent me a message and said, Hey, Ben, I was looking for a post to share about your program, and I can't find one. I bet you know, there'd be lots of other people that would be happy to share it as well. And I just went on No, I barely promoted this thing I could have, I could have done so much better. Why what? Why didn't I do this? All I did was post a few times on my Facebook, which not many people see, thank you Facebook algorithm, but then sent like two or three emails to my list. And that's like, that's it. I didn't ask friends to share it and ask for referrals. Like nothing. I didn't put myself out there. And didn't even occur to me to do it. So like it's such an entrenched blind spot that I took the opportunity to ask for your help with that. Yeah.

Itamar Marani 1:55
Okay. So first off, what started this, why do you think you didn't promote it? The way you could

Ben McAdam 2:02
I suspect. Imposter syndrome, and worthiness has always been a thing for me. I was worried that like, if I put it out there, people would point and say it was stupid. Or people would point out No, actually, that's not a good thing. And it would like drive away the few people that might have signed up anyway. That I, you know, I didn't maybe I didn't know whether it would work. I mean, the program was literally all the projects that my one on one clients got great results from I just like put them into a program. But still I didn't have enough confidence in the program. And worried about external criticism as well. Okay.

Itamar Marani 2:46
Can I pause you here? Yes, this is a really important thing to recognize. So it's, it's true that you didn't have a lot of confidence in the program. However, what's more true is that you didn't have confidence in yourself. And that's why you weren't comfortable sharing the program. That'd be fair to say.

Ben McAdam 3:07
Yeah, probably.

Itamar Marani 3:10
Yes. Now, the reason I asked him this question and didn't just jump into how can we fix this was an important one. What I don't want to have happen is that he somehow repeats the same mistake in the future without recognize, so we just fix this specific problem, but this issue is going to keep happening. So what we're trying to figure out here in this next part is I can help him understand why am I doing this? Why did I do something that doesn't actually serve me because if you can figure that out, then we can have that effect last over and over over in various different occasions. So remember how we talked about we have to know our biases, like if you're overly optimistic, or pessimistic, and so on, and so on. If you're saying that you have a history of imposter syndrome, even when it was proven to not be valid, correct that when you've seen this? Yeah, so that's something you got to recognize that you naturally feel like an imposter, even though it's proven that you're not, we've gone through this a lot in the coaching scene, okay. I feel like you're not comfortable with this, then you do it. And everyone's like, No, that was really, really good. You're not an impostor? Yeah. So that's the first thing you got to recognize, then you got to ensure that it's a bias of yours, that you're always going to feel uncomfortable about sharing things, and getting exposed. That's your big thing, your fear of getting exposed. Yeah, and that's going to happen regardless if it's valid or not.

Ben McAdam 4:22
Okay, so I have to overcorrect for it.

Itamar Marani 4:26
Before overcorrecting of it. First off is being aware of it. So example when you're launching mode, when really powerful is when you launch the program, you would have stopped and said okay, I'm about to launch something in public. So I know I'm not you're gonna have a fee here of getting exposed. Is this valid or not? First off, because from what you're saying is you weren't even aware that it was happening in just a blind spot. Yep. So that's how you make it not a blind spot anymore. That's a question you got to recognize, okay. I know that I'm about to launch something and I know have this fear of being exposed, because I think we're gonna have impostor syndrome, and so on and so on. So first off, is this valid or not? If it's not valid, why would somebody else who doesn't have this fear doing this kind of situation? Right? Yep. And then you would have said, I probably would have made a refer page, I probably would have asked his friends to share on Facebook, and so on and so on.

Ben McAdam 5:22
Yep. Yep. Okay, so a bit like the person acts exercise that we've worked together, and you've talked on the podcast about previously.

Itamar Marani 5:34
Exactly. But with you, the powerful thing now is knowing when to apply it. So for example, my, my, my example gives them extremely poor visually, like aesthetics of websites, all this kind of stuff. Now, I stopped whenever I'm about Yeah, about I'm stopped whenever I'm about to look at something. And wait, wait, wait, I know, I have issues here. I don't have a clear eye for this. Just that awareness stops you from just approving things that shouldn't be approved. And the same thing with you. You can say, okay, oh, wait, I'm about to do something in public here. I know, I don't have a good eye to judge whether what I'm about to do is good or not good. Because I always feel uncomfortable about it.

Ben McAdam 6:18
Yep. Like that. I don't have a good eye to judge. Because I'm uncomfortable. And I have that fear. Yeah. That's clicking.

Itamar Marani 6:28
Yeah. Cuz Think about it this way, objectively, from what you're saying, Ben, over the last, I'd say two years. He's not shown clear judgment as far as if Ben should put himself out there or not a feasible has a valid if it knows what he's talking about or not, he's always felt like less than?

Ben McAdam 6:47
Yep. Huh. So I have to think, before I start doing the thing, and you know, I get taken over by the fear and don't even think to share with my friends, I have to step back and say, Wait, hang on a minute, I'm about to do something in public. And I know that my judgment on this whole area is not such a good idea. So what would someone else do in this situation, I should do that.

Itamar Marani 7:24
So let's zoom out for a second because Ben said something very important here. Now, what happens on a high level is that sometimes people say I don't feel comfortable or confident, or if you're comfortable with this specific thing. But in reality, they don't feel confident in themselves. Now, the problem happens when they just think it's this thing they're not confident in. So they keep trying to tweak it and add things to it, and change all these things that won't actually make a difference to how they feel about themselves, and therefore how they feel about this specific thing. And that's why it's really important to identify that truth. Because if you're just gonna say, I am confident myself, but I'm just not confident in this thing, then yes, maybe this thing has a specific problem you need to fix. But if you're trying to fix this thing, because you're not confident yourself, you're just gonna go in this endless loop where you keep trying to iterate, iterate, but for no actual reason, and it's not actually gonna make you more confident, you're just gonna stay stuck there. So this is a very common thing that happens to a lot of entrepreneurs, when they don't launch this thing, or hire the person or have the conversation, whatever it may be. They tell themselves, I'm not confident in this specific thing, when in reality, you're just not going to factor in a confident themselves. And this is just going to feel uncomfortable. And now let's get back to Ben. Yeah, just having that ability to pause. And I'll just blindsided, okay, I'm doing something public, okay. It's just I don't want to share because I'm gonna get exposed, but say, Okay, wait, I'm about to do something here that I'm probably not going to do quite, I'm not going to assess the situation correctly. Historically, I've proven that I don't view things in the right light here. So just from that, you can stop and ask logically, okay, is this a valid concern of mine or an emotional worry? Yep. I know, I have an emotional worry about this. But these are also a valid logical concern. Like you said, these are things that the clients have gotten results from. This works, it's not like you're just putting something out there that you're thinking about. I've learned these theories. Let's try to piece together. This has actually worked. Yeah. And the reality is, if you recognize that it's only like you falsified the the part of it, we say it's not a valid concern. It's only an emotional worry. Then you got to ask, okay, what did somebody else do? Because I still feel uncomfortable about this. So what would someone else wants to succeed with this?

Ben McAdam 9:26
Yeah. Okay, that's helpful. That's a good that's a good framework for thinking. Before I do anything in public, which is is good timing, because apart from promoting this program, I also want to like do more podcasts, do more presentations and workshops, to grow my audience. And again, that's going to be something in public and having this framework to go through before will be really helpful.

Itamar Marani 9:55
So let's, let's do a practice run of this just for promoting the program right now. So, first off, the emotional worry, we've talked a lot about imposter syndrome, the fear of getting exposed. That's an emotional where you have there. Do you feel that the getting exposed in the program, not you not being good enough, but the program not being good enough, let's just separate those two for now, is that a valid concern, the program isn't good enough.

Ben McAdam 10:22
There is a small chance because I'm delivering it slightly differently. Before it was like one on one been talking with you the whole way through. Whereas now I've got like some templates and intro videos for people to do, which I would use when I was doing one on one, they just don't have me sitting there life with them. So like, there's a small chance that the delivery vehicle might not be as effective, but like, I'm telling them exactly the same things to do.

Itamar Marani 10:52
So how can we fix that? Can you add office hours, something that would make you feel okay, this is the right thing.

Ben McAdam 10:58
I do have office hours. And I have like this thing where I'm following up with people if they haven't made any progress or reached out or completed worksheets or anything. So actually, I've already covered that small chance that it might not work now that I think about it.

Itamar Marani 11:13
You offer any kind of guarantee on it?

Ben McAdam 11:16
As a 30 day love it or leave it if it's not working, then we part as friends. They're not committed for the full 12 months. And don't tell anybody this between you me, and then not 1000s of people listening, you know, if it's actually not working for someone, and I'm just gonna refund their money out. I don't want it. Yeah. Okay, good. Yeah.

Itamar Marani 11:36
So here's the thing. Your main fear about this was that you're gonna say that you were afraid that somebody who will see it will tell people this isn't worth it. And then people that were kind of the maybes, they won't convert because somebody said this isn't actually that good. That's what he said the beginning, right? Yeah. Logically, what do you think is more likely to happen that those may be somehow find out about you? Or if you put it out there more than? Well, actually?

Ben McAdam 12:06
That's a good point. Yeah, putting it out there will work better for converting the maybes than worrying about what someone might say.

Itamar Marani 12:17
So Ben, being able to ask himself and be armed with this kind of question to ask himself in the future is a really powerful thing. Because what it helps him to do is avoid a future blind spot and stumbling over that same thing again. So if you can clarify around what subject that question needs to be for you, wherever I displayed poor judgment, you can avoid tripping up in the future. So let's get back to the podcast. And the reality is, I think also beyond, I think it's really important to accept that you're also going to have some negative feedback about this. Some people are gonna say something negative, someone's gonna, there's always gonna be haters and just accept that. Take that emotional roll, but you have to expect that we talked about today. It's that it's like you if you go into hoping that Oh, I hope nobody says anything bad, then yeah, you're gonna keep yourself in a little bubble. Yeah, because it's inevitable that someone's gonna say something bad. Like, people will say bad things about my program, I'm sure. About me as a person, I'm sure.

Ben McAdam 13:11
Yes, that's a good point. If only like point 000 1% of people complain, like, unless you're tiny, there will be complainers.

Itamar Marani 13:22
Exactly, yeah.

Ben McAdam 13:23
So if I want to do something big, if I want to help a lot of people, I'm going to have to accept that there will be some negative feedback. Despite my best efforts,

Itamar Marani 13:31
it's a part of it. There's just no way to avoid it. If unless you're again, unless you're just trying to stay in a smaller room where no one can see, you know, can hear about you.

Ben McAdam 13:41
Yeah. Yep. Unless I stayed visibly small. Yep. Okay. That makes sense.

Itamar Marani 13:53
Okay, so we recognize that you're saying for the program, it's not a valid concern. It's just still an emotional thing. That's a right. Yep. Now you also recognize the emotional thing. This is just a part of the game. Some people are gonna say something negative about me.

Ben McAdam 14:08
Yeah, right. Yep.

Itamar Marani 14:10
You feel more comfortable with it?

Ben McAdam 14:14
I do. Not completely comfortable. Like I understand like, this is gonna be supposed to be rich.

Itamar Marani 14:21
So I want to interject here for a second and explain why Ben is laughing a little bit. So here's the thing a lot of times when we're about to do something that we feel scared of, there's a certain heaviness there. But what we did through this process that we just felt like, is there anything that you should actually be afraid of for this specific thing? And the moment he realized that there isn't, there was a little bit of levity created, and that was the last year was like, This feels so much more comfortable. This is kind of silly, how he's doing these kinds of things. And it's really important to think the thing that if you can't find yourself being able to just have a sense of levity while you're doing things and everything feels so heavy, it probably means that you're attaching more emotional weight onto the thing than there actually should be. So it's a really good sign. So it's tough. If Feel this really sense of heaviness and pressure, and I can't find anything funny, this all just feels too intense. It's probably that something that is playing up in the background is causing you to feel this is much more heavy than it actually needs to be. So with that, let's get back to the podcast.

Ben McAdam 15:13
But comfortable enough, I know like we've worked together. And so I'm comfortable being like this, I have a management manageable amount of discomfort I can I can work through.

Itamar Marani 15:25
And you recognize now that also that discomfort, it's not. You understand where that comes from? That it's not something you actually need to be concerned about. It's not this okay, there's something here you didn't look, you didn't see you don't understand. But it's just like, Okay, it's good. Somebody potentially is gonna say something negative. That's part of some Plaza.

Unknown Speaker 15:42
Yeah.

Itamar Marani 15:45
So now, what's the next action? What are the main things that if someone else was in your situation, you tell them, Hey, do these things in order to promote it? Let's write that done.

Ben McAdam 15:55
Yep. So we have done a little bit of that last week in the arena, fantastic session on mission planning. And that's, that's in my plan for April, to draw up a list of people to reach out to reach out to them to do a presentation to a podcast. What's not on the plan suspiciously now that I think about it is telling my friends and asking if they can share it with their audiences? I mean, technically, they'd be on the list. But I could just ask, I can just send them a message.

Itamar Marani 16:29
What about all clients as well? Who actually work with you?

Ben McAdam 16:33
Yeah, hold clients. I could ask current clients. Okay, anyone's thinking about working with me. I've got this great program. Yep.

Itamar Marani 16:43
So what's going on here is that you're naturally gravitating to relationships that aren't really strong. So you're like, oh, there's not a big risk here. If this is a bit too much, or if they don't like it or whatever. Oh, that's, you're comfortable with that? Okay. Yeah, that's very sad to say, let me reach out to my friends and to my list of clients, former and current. Like, those are the people that are actually gonna give you the highest likelihood of getting more people in recommending especially your clients.

Ben McAdam 17:12
Yep. Yep. Man, there's layers to this stuff. Always layers. Yeah. Yeah. I'm glad you asked this

Itamar Marani 17:25
thing. And if you reach out to your chat, you're a hoarder. Collect your your stable of clients. That's the lowest hanging fruit, that's the most emotionally difficult. Technically, it's the easiest thing to do. It's gonna give you the biggest return. It's just the most emotionally difficult. Yeah. So I want to jump in here and explain something really, really important about discomfort. There's basically two kinds of discomfort, there's one discomfort that actually should say, This is a warning sign, I should stop. And another kind of discomfort that I shouldn't accept is going to be there. So what we did with Ben right here, is we figured out is this actually a valid discovery say, You know what, something here actually is wrong way brainy signaling that something is wrong here. And I should stop. Therefore, I feel uncomfortable. Let me work back from this. And that probably figured out isn't true. We said it's not a valid logical concern. So therefore, this discomfort needs to be dispelled. Now, we're asking Do you still feel a bit uncomfortable? He says yes. And we say that's correct. And that's reality, you're putting yourself out there. And just accepting that base level of discomfort is still gonna be there. But it doesn't mean that anything's wrong is really powerful. Because now when he bumps into that discomfort, he's not going to start second guessing himself, he can give himself the ability to say, You know what, this isn't a valid logical concern. I just feel a bit uncomfortable because I'm putting myself out there. But that's a discover that I can handle that it knows Okay, and it just me feeling a feeling so I don't have to worry. And I can keep going. Let's get back to the

Ben McAdam 18:43
podcast. Sorry, she can eat typing on the podcast microphone, I have to write down all the golden nuggets. Okay, so I need to reach out to past clients, current clients, friends, most likely to be successful. Just understand that when I do this, I'm going to feel uncomfortable about it.

Itamar Marani 19:12
If that's the biggest part, the more you can just embrace, okay, this is going to feel uncomfortable. But that's not a sign that anything is wrong, or I need to be deterred by this. That's when you can do the simple things at lowest hanging fruit that just emotionally uncomfortable. Like most people avoid that stuff. That's why they create all this complexity. Yeah.

Ben McAdam 19:34
So the one other practical concern that's going to stop me is that it's the school holidays for the next two weeks, the kids are home and at least the second week, I want to not be working a huge amount so that I can spend time with them and not leave all four of them with your bed. Yes, you can.

Itamar Marani 19:57
How much work is it actually how long? How many hours is it gonna take for you to message to drop a voice note, for example, oh, now all of your past clients,

Ben McAdam 20:06
it's gonna be really quick. But then of course, there's going to be this avalanche of things that I'm, you know, exactly pre empting worrying about. So,

Itamar Marani 20:16
don't don't overcomplicate it, just sending them a simple Voice Note, or simple message, whatever they prefer. Whatever, like they usually like to communicate through they, hey, I'm doing this thing. If you know anyone, if you want more details, please let me know. And I remember you have this one kind of one pager, Google Doc that you send people. Yep, just do that. Just do that. Don't overcomplicate it. This is again, the time efficient. Like if you were a machine, it'd be the most easy, simple thing to do. To secure your emotions are complicating it, but just sending those people again, even your friends just to clients, and past and present. That's it, that's gonna be the biggest ROI. This is actually one of my favorite questions to both ask myself and clients when I'm working with them. What is the simplest thing that you can do? That would also be the most emotionally uncomfortable? It's amazing how much that uncovers, when you simply ask yourself, what is the simplest thing that I can do that would both be the most emotionally uncomfortable? Because usually we avoid doing the simple things because they're emotionally uncomfortable. This is the classic example of somebody building up a crazy auto responder an opt in and says asking his friends, Hey, would you like to be a part of my business? And this is kind of the same thing. So for you what a great question you can ask yourself right now is, what am I avoiding in the business? And what would be the simplest way to do it, but it would be the most emotionally uncomfortable? It might jog up something interesting. Let's get back to the pot.

Ben McAdam 21:36
Yep, yep, that's helpful. I can do that. Even if like, you know, it is successful, and I get tons of sales calls. And that's gonna be like, little 15 minute initial calls that don't take up much time. A lot of them had happened before the kids are really ready to get started for the day anyway. So it's not really a problem. But I think it's true. That the score, those are unseen. Yeah.

Itamar Marani 22:07
So what just happened here is Ben without recognizing, wanting to protect himself. So this is a very common thing that pretty much all of us do is that even after we dispel logically that this is an okay thing to do. Somehow we try to figure out, how can I still not do it because it doesn't feel fully safe. So we come up with all these reasons, I don't want to call them excuses, because they're not they're not trying to find excuses. But we're just trying to find a way to protect ourselves and funding, we're afraid of putting ourselves out there, whatever it may be. So a really important part is to not just say, Okay, this is valid, it feels uncomfortable, let's go but also anticipate, what else could I bullshit myself about to avoid doing it? Because the more we can flush those things out preemptively and falsify them, for example, saying, This is okay, the school holidays are going to ruin this, then we don't stop ourselves from doing what we know we should be doing. So it's really important to first figure out if it's valid or not, then recognize is going to be uncomfortable, but also to preemptively figure out what are we going to tell ourselves to avoid doing it and then preemptively also falsify that as well. Let's go back to the podcast. Again, and but also recognize that that's also going to happen, that's natural, it's like, again, your brain is going to look for reasons why should we not do this? Let's find a reason for me to be aware of that as soon as you have. Yeah. So as soon as you have that objection, recognize this is probably coming again, from that place of me somehow being concerned about being exposed. I'm trying to protect myself. And always stressed as it is a valid concern, or is this an emotional worry about concern us not? Because it's gonna take you three minutes a person to send the message? And then how you said 15 minute sales call?

Ben McAdam 23:45
Yep. Yep. I always enjoy holes. It's some point. I just, like, I get this feeling when you're like, you know, are you getting in there? And then this the like, the lightness happens at some point. I imagine this is how people feel like when they get a sports massage. Yeah, it really is just simple. What's my emotions are out of the way.

Itamar Marani 24:12
It's simple as is not easy. That's the thing. But once you recognize that, and you don't allow yourself to get confused and think it's not easy. So there's something wrong. That's when you can just do it. Yep.

Ben McAdam 24:27
That makes sense.

Itamar Marani 24:30
So, to move this into an actionable level, what by way can you actually do this to reach out just to the clients?

Ben McAdam 24:37
Ah, well, I blocked out a whole hour and a half for this podcast just in case so I have the house to myself, so I could do it right after this. Beautiful. Yeah, just

Itamar Marani 24:50
is that the main thing you want to talk about today?

Ben McAdam 24:54
Yeah, I think that's probably the main one. The big one that's hold To me back, if I can, you know, get more people into the program, then wonderful things happen from there. Or if I can stop getting in my way about getting in front of other people's audiences, and therefore growing my audience and then like that, that's their lead domino that leads to a lot of success for me.

Itamar Marani 25:18
Yeah, but again, I think you're also you're skipping ahead, the whole going to other people's audiences. That's a way for you to solve the actual problem right now that we're facing is you're saying I want more people in the program. There's not enough people in the program right now. Yeah, the simplest solution is to talk to your former and pet like former and present clients. That's the simplest solution to that. More technically complex, but emotionally easier, because you don't really know these people you don't have already a relationship with them is to reach out to other people go on their list, and so on and so on. And that is absolutely a stage you need to be doing. But first, you got to do the lowest hanging fruit, which is right here. Yep. And I think it'll also give you some momentum to do that to get a couple of yeses from there. And then go to the next phase.

Ben McAdam 26:06
Yep. Yes, you're right. Yeah, so I'll send messages to client right after we're done. It's like 40 people I could send messages to.

Ben McAdam 26:27
Of course, you're writing that down. Thank you. I appreciate it. I do.

Itamar Marani 26:34
Yep. That's the thing. When you mess up these 40 people, I can't see the program not being in different place. And again, it might not happen instantaneously. But you just give them that as an option. And also, there might be some people who say, Okay, I didn't know that we work with to two years ago, we work together. Actually, I want to try this now. How can I join? You never know.

Ben McAdam 26:52
Yeah. Yeah. Yes, sounds good. Now in my head,

Itamar Marani 27:01
so let me ask you this beyond the the pragmatic thing of right now reaching out to 40 people. What's your main takeaway, and I have a principle of offering this.

Ben McAdam 27:13
The principle level is that Ben has demonstrated that his judgment is not sound when it comes to doing stuff in public. On what actions you should take a tends to err on the side of doing less and getting taken over by impostor syndrome. And, and so I need to ask, is this for you valid or not? And what would someone else do? Or would I advise someone else to do? And and also to expect and accept that there will be negative feedback along this path?

Unknown Speaker 27:54
Yeah. Beautiful, man.

Ben McAdam 27:59
Thank you. This was helpful.

Itamar Marani 28:02
Any other questions for wrap up?

Ben McAdam 28:07
Man, there are so many things I could always be asking you. I'm like a bottomless pit of questions. But I think that would be a distraction from what I need to do now.

Itamar Marani 28:20
I'm glad you said it. So I'll let you I'll let you get to it. Honestly, you get to work with. So good. Awesome.

Ben McAdam 28:29
Thank you, Tamara.

Itamar Marani 28:30
Now, the way we wrap this up is really powerful. Because instead of just saying, okay, Ben, you have a solution to this specific problem, we've made sure that you're gonna show the principle here. So he just after these 25 minutes of the talk, he was a wiser individual, he could better manage themselves to see success in the future, not just with this specific thing. And it's a really powerful thing to do. When you're figuring out something you have a situation that was kind of stuck, and then you figure it out. That's what's the principle behind this. Because the more principles the more understanding of yourself you can arm yourself with, the better you'll deal with things in the future as well. So if yourself you're feeling sometimes like you overcomplicate things, perhaps you're getting stuck, you're zigzagging instead of going to a straight line. A really powerful question that I ask you to consider is, what's the simplest technical thing that I could do? That'll be the most emotionally uncomfortable? Asking yourself that specific question that uncover various things can be really interesting, and you can work through until next time, guys, enjoy the podcast. Thank you for listening to the emotional fortitude podcast. Please tell a friend if you enjoyed it and found value in it. Three last things before you go though, if you feel like someone else with your exact skillset and abilities could be accomplishing more than you currently are. And that's a mindset and emotional access issue. And here are three ways I'd love to help you conquer any internal limitations go big and win one, three quick ideas Tuesday newsletter, it's a weekly email with three quick ideas around one aspect of elite performance and how to approach it differently to get better and faster results. People say it's the most thought provoking and impactful two minutes they spend it their inbox each week. It's easy to sign up to and easy to cancel and you can sign up at either mom ryan.com/three ideas. Two is the emotional fortitude micro course. It will help you build the emotional fortitude and conflict tackle any goal. It's the complete nothing held back emotional fortitude system and five simple parts. It's all under five minutes each module, see it, use it and win. And it's completely free at Itamar marani.com/course. And number three, lastly, if you want to dive in and aggressively level up, the arena mindset accelerate might be for you. It's a six week intense sprint for entrepreneurs who are up for a dramatic transformation to an interactive live program where we'll be working with me in a very hands on way to get clarity on what you want. Build an effective mindset to optimize for your goals and establish elite emotional fortitude that will allow you to overcome any fear or doubt that can get in your way. You can learn more at Itamar marani.com/accelerate. You can find all of these links in the show notes below or go to Itamar marani.com and have a look around. Until next time, Who Dares Wins